In the latest chapter of soccer and fashion’s intertwining relationship; South African luxury brand Rich Mnisi have announced their continued partnership with adidas Football, specifically focusing on LGBTQIA+ visibility. Early this year, the brand launched their Pride 2023 campaign titled ‘Let Love Be Your Legacy’ which celebrated LGBTQIA+ athletes. Now, Rich Mnisi has announced a continuation of this partnership; a Pride collection exclusively for Manchester United.
Professional football has been actively addressing its homophobic past. Leagues, clubs, and players have engaged in promoting diversity, tolerance, and acceptance. High-profile players have used their platforms to advocate for equality – with rainbow armbands, themed matches, and partnerships with LGBTQ+ organisations showcasing allyship in the sporting world. A specific moment is the #LoveIsLove campaign started by Arsenal and Lvierpool fans, which saw some of their players sporting rainbow laces.
Rich Mnisi X adidas X Man United, courtesy of @rich_mnisi IG
This collection is a huge, cross-continental example of amplifying Pride in otherwise ‘mainstream’ spaces – an incredible feat for representation.
The collection features a training kit and a tracksuit, tempered by a camouflage pattern in rainbow style colours. Love truly does unite and we couldn’t be prouder.
This is a developing story, follow Rich Mnisi HERE and adidas Football HERE to follow more news of the collection release.
