A unique source of ‘global fashion intelligence’, the Lyst Index is one of the industry’s most comprehensive insights into trends and consumer relationship to luxury brands. As an e-commerce platform, the index uses a variety of Lyst metrics such as searches on and off platform, product views and sales to collate the rankings. This latest one, for the third and fourth quarter of the year, offers a view of who is front of mind (and wallet) in the luxury space right now. We’ve collated the list for your view, including some of the iconic moments that Lyst feels contributed to each brand’s positionality. 

20. Chloé

Chloé claimed the spotlight with Chemena Kamali’s striking debut winter campaign and the launch of Chloé Arts in Paris, a platform empowering female talent. Celebrity endorsements from Suki Waterhouse, Daisy Edgar-Jones, and Kamala Harris further elevated its cultural presence.

19. Victoria Beckham

Victoria Beckham made waves with her Denim Refresh campaign, her first-ever See Now Buy Now dress unveiled at the Paris Fashion Week, and the launch of a new fragrance that solidified her influence in both fashion and beauty.

18. Louis Vuitton

Louis Vuitton showcased innovation and cultural relevance, naming Jude Bellingham as ambassador, unveiling the Fashion Eye United Kingdom exhibit, and creating bespoke trunks for the 2024 Olympics, with the brand front of mind for the Parisian affair.

Ralph Lauren SS25, via Gorunway.com, Vogue Runway

17. Balenciaga

Balenciaga maintained a presence with Le City bag campaign featuring Nicole Kidman and Kate Moss, an app for the Apple Vision Pro, and showed for Summer 2025 in Paris. 

16. Totême

Marking its 10th anniversary, Totême debuted at New York Fashion Week and expanded its footprint with a second New York store, cementing its position as a minimalist favourite.

15. Coach

Coach bridged fashion and tech with Spring 2024 launches on Zepeto and Roblox, alongside campaigns like ‘Unlock Your Courage’ starring Elle Fanning and partnerships like Coachtopia resale. 

14. Ralph Lauren

Ralph Lauren leaned into its American and sporting heritage by dressing U.S. Olympic teams, supporting Wimbledon and the US Open, and presenting an elegant SS25 show in The Hamptons.

13. Moncler

Moncler thrived with record growth, design legend Jony Ive’s first ready-to-wear collection, and plans for its largest flagship store in New York, reinforcing its dominance in luxury outerwear.

12. Skims

Skims blended inclusivity and star power with its Team USA Olympic collection, Charli XCX collaboration, and bold animal-print swimwear.

11. Versace

Versace dazzled with the launch of its Kleio Bag, the debut of Mercury Sneakers, and high-profile endorsements from Taylor Swift and Sabrina Carpenter, reinforcing its glamorous image.

Gucci SS25, via Gorunway.com, Vogue Runway

10. Valentino

Valentino redefined fashion storytelling with Alessandro Michele’s ‘Pavillon des Folies’ debut, an exclusive Spring 2025 collection launch, and a revamped annual show schedule showcasing timeless elegance.

9. The Row

The Row continues its quiet luxury domination with global recognition, securing investments from luxury giants, opening its first Paris boutique, and dressing the label’s high-profile fans like Kendall Jenner and Harry Styles.

8. Gucci

Gucci, under Sabarto de Sarno, named Kim Seok-jin as ambassador, unveiling its SS25 show in Milan, and celebrating the Blondie campaign with Debbie Harry. 

7. Jacquemus

Jacquemus shone with an Olympics-inspired Nike collaboration, Simon Porte Jacquemus’s Couture Council Award win, and the whimsical ‘La Casa’ collection campaign.

6. Bottega Veneta

Bottega Veneta showcased understated luxury with a furniture collaboration, a star-studded Summer 25 show, and its first fragrance launch under Matthieu Blazy’s creative direction.

5. Alaïa

Alaïa dressed stars like Taylor Russell and showcased its Winter-Spring collection at the Guggenheim. 

4. Saint Laurent

Saint Laurent unveiled campaigns with Bella Hadid and Rose while staging its Winter 24 show in Paris, embodying Parisian joie de vivre.

3. Prada

Prada collaborated with Miranda July, naming Karina as a global ambassador, and representing Italy in the prestigious America’s Cup with Luna Rossa.

2. Loewe

Loewe captured attention with Daniel Craig and Greta Lee in its FW24 campaign, its first Seoul CASA LOEWE opening, and a standout SS25 runway show in the historical Château De Vincennes.

1. Miu Miu

Miu Miu is a defining leader at the moment, appealing to a new demographic of young women with purchasing power that feel seen by both the brand and Miuccia Prada’s mastery. Notable initiatives included its Asia-exclusive Balmoral pop-ups, a Cara Delevingne-fronted campaign, and the Venice premiere of its latest ‘Women’s Tales’ celebrating femininity and modernity.

Miu Miu SS25 photographed by Daniele Oberrauch, via Vogue Runway, Gorunway.com

Written by: Holly Beaton

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