With his latest single “Soft”, South African hip-hop star Nasty C steps into full creative control handling both production and performance. Entirely self-produced, the track is a bold, sharply executed statement that fuses hard-hitting beats with lyrical swagger. It’s a declaration of growth, confidence, and self-made excellence.
Joining him on “Soft” is fellow Durban native Usimamane, whose presence adds weight and raw authenticity to the track. His verse is gritty, unapologetic, and deeply rooted in the come-up bringing a fresh voice that complements Nasty C’s polished delivery. Together, the two artists represent different shades of Durban’s hip-hop energy: refined and rugged, global and grounded.
“Soft” weaves street-rooted bravado with aspirational luxury. It’s a soundtrack for the grind and the glow-up, mirroring the journey from hungry beginnings to hard-earned comfort.
Joining him on “Soft” is fellow Durban native Usimamane, whose presence adds weight and raw authenticity to the track. His verse is gritty, unapologetic, and deeply rooted in the come-up bringing a fresh voice that complements Nasty C’s polished delivery. Together, the two artists represent different shades of Durban’s hip-hop energy: refined and rugged, global and grounded.
“Soft” weaves street-rooted bravado with aspirational luxury. It’s a soundtrack for the grind and the glow-up, mirroring the journey from hungry beginnings to hard-earned comfort.
Thematically, the track resonates with Gen Z and young hustlers across the world: those who live in the tension between struggle and success, dreaming big while staying real. “Soft” is about showing what’s possible, flexing without apology, and celebrating the payoff of relentless ambition.
With “Soft”, Nasty C and Usimamane deliver an anthem for the present moment where authenticity, artistry, and ambition meet in perfect sync.
Listen to ‘Soft’ here
With “Soft”, Nasty C and Usimamane deliver an anthem for the present moment where authenticity, artistry, and ambition meet in perfect sync.
Listen to ‘Soft’ here
Connect with Nasty C:
Facebook: @nastyczzle
X: @nasty_csa
Instagram: @nasty_csa
TikTok: @nasty_csa
YouTube: @NastyC
Press release courtesy of Sheila Afari PR
