Their collaboration has lasted nearly two decades and counting, marking a creative kinship that is beyond replication or reverse-engineering; you simply cannot buy this kind of chemistry, as two halves of a unified whole. “Jana is a genius with a very uniquely critical eye,” Koos shares, “she has this deep sense of responsibility in how things are put into the world. Long before some of the movements we’ve seen in the last few years came up and were in the mainstream, she was raising questions and saying: we should be better at this, or we should pay attention to that. I don’t know where that comes from in her, but it’s just there – this need for things to make sense and to be responsible. She’s always made sure everyone is credited, that the work is ethical and considered… We joke that I wear a ‘What Would Jana Do?’ bracelet,” Koos says, exclaiming at how the imagined Jana in his head is “probably more severe” than the real one.
Together they’ve created a visual language that appears carefree, but is built on sharp analysis; deeply human, and always imbued with a sense of care. “People say: ‘We love your work. It’s so unfinished. You look like you don’t care.’ Which is absolutely not true. We work really hard to get to that feeling.”
When one’s creative expression is used in service of others — as has defined Koos’ career — a resistance to labels, especially the self-mythologising kind, is naturally inevitable; “I still find it hard to call myself an artist. If someone asks me what I do, I usually say: I’m a designer. Then I’ll add that ‘I draw, and I make other things around that’. As a designer, you constantly have to represent something that isn’t you. You don’t always get to say: this is my taste, this is my preference. Often your preferences have to step aside, because they’re not what’s needed.”
For Koos, the most satisfying work is the kind that makes others feel seen; the ones that begin with a client who felt unseen or misrepresented and end with someone recognising themselves, finally, in their own visual identity
This sensitivity to others — their stories, their desires — bleeds into Koos’ artistic process, one most readily understood through portraiture, though not limited to it. Illustration is Koos’ most elemental medium, and he is entering a moment of deeper commitment to it, guided by another deeply important creative partnership (Koos, self-admittedly, both loves to be flanked by powerful, attuned women, owing his creative life to the boundless presence of feminine energy and wisdom that surrounds him) with Sam Whittaker of Curatorial Edge. Koooooos would not exist today without Sam’s support and guidance, whom he exclaims is “always down for a weird idea, and to really push the work forward together.” Together, they will be exhibiting at RMB Latitudes Art Fair in 2026; a notable milestone for this next iteration of Koooooos to step into clearer view; “the show I’m working on is called Body of Work. My girlfriend Jelena came up with the name. She said it would be funny because my work is so centred on bodies, always with a bit of humour in it. I’m really focused on awkwardness. I love the awkwardness. The bits in between – the moments that feel universally understandable to people but are not the ones you usually see represented.”
Koos has somewhat of a photographic memory for observation, making mental images throughout his everyday life to revisit later; “For example, that moment where you’re putting on a sock and you lose your balance – to me, that’s a drawing. We all know that feeling, but we don’t see it in pictures or visual culture very often. We usually see the polished, staged versions: people in love, or people at their best.”
This fascination is rooted in the surreal strangeness of ordinary bodies, a principle source of inspiration that feeds Koos’ work; “our bodies and the way we use them are so strange and interesting. It’s actually quite abstract, if you think about it. We live in these absurd, abstract physical forms, bumping into each other and into objects, and then we also try to act normal. It’s odd. I’ve always loved that oddity.”
Illustration captures that oddity with stark efficiency, Koos explains, noting how “illustration is incredibly powerful because with a few lines you can capture a feeling that is so true and so universal. Sometimes I’ll look at a drawing and think: if this had to be photographed properly, it would take a three-day shoot, with pre-production, lighting, casting – everything. And instead, you just manage to catch it in a few lines.”
Koos is learning to accept where he is, and where he isn’t, and right now, he is figuring out what kind of artist he wants to be and what kind of work he wants to make. Earlier this year, Koos tells me, he felt the pinch of expectation — the “big next step” narrative that trails so many artistic careers. “At the beginning of the year, I felt a lot of pressure, like: you’ve got to do this, you’ve got to do it full-time, what’s the big next step? Then I decided to take the pressure off. We put these weird milestones on ourselves – by this age I should have done that, and by that age I should have done this.”
Letting go of those timelines has, thankfully, returned him to something more durable and reminiscent of his childhood; that a creative life, without prescription, just is. It is a way of existing in the world that needs neither beginning nor end, and is marked only by what captures one presently with focus and attention. “As soon as it feels like I’m chasing those things, the work shifts in a way I don’t like. I want to keep it about making things. I want to keep it at a pace where I can still be doing it when I’m very old and still enjoy it. It was a nice realisation to say to myself: you don’t have to make every idea you have this year. You can leave some for when you’re 60. That’s okay.”
The studio — his long-standing partnership with Jana — remains the grounding force in his professional life, and neither he nor Jana has ever subscribed to the traditional growth arc. “Historically, in both design and art, there’s this assumed growth trajectory: you start here, and every year you must grow and double and scale. Jana and I have always pushed back on that. We don’t want to become this huge, mammoth thing. We don’t want success to only be measured by how big we get, how much we can charge, or how fashionable we are. The success metric, for us, should be the work itself – what we do and how we do it.”
In the end, and mantras aside, there seems to be one truth of Koos’s world that I am struck by. His work lives because the people do, and his art is not an escape from life (as much of art can be) instead, it is a distillation of it — the utterly comedic quality of being alive, replete with all its discomforts and shared strangeness. As Koos steps into whatever shape this next iteration of himself takes, he does so without urgency or grandeur, trusting that the instinct that has carried him this far will carry him still.
Does it get more human than this?
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