adidas Originals and Wales Bonner continue their collaborative partnership with the release of their Fall/Winter 2023 collection -marking the continued evolution of this synergistically, perfect partnership.
Staying true to the designer’s ongoing exploration of athletic codes, the apparel offering reimagines adidas’ sporting legacy through a selection of refined and elegant archival looks. Off-pitch styles include an elevated knit set in mahogany brown alongside football shorts in a sand colored nylon with the iconic Three Stripes contrast. Swapping creative sources of inspiration from the 70s to the 90s, key pieces are rendered in a lightweight nylon fabrication, including a pale sky tracksuit with reflective piping and a black nylon top with a contrasting vivid green knit collar. All pieces are available in unisex sizing.
Similarly, the footwear selection continues to evolve Wales Bonner’s now signature take on the adidas Originals Samba silhouette. A duo of looks incorporate luxurious faux pony-hair uppers and gum soles – one in leopard print, the other in a light tan colorway – while another set features suede overlays and signature contrast stitching.
Marking a departure from previous seasons, the campaign visuals swap evocative landscapes for a more refined, studio setting. Decidedly new, yet still grounded in the adidas Originals by Wales Bonner lexicon, the visuals capture a mix of models and street cast figures, as well as skateboarder Na-Kel Smith, against minimal backdrops – highlighting the simplicity of the silhouettes and the evocative complexity of the characters themselves. Accompanying the campaign images are a set of short interviews and moving vignettes, with the cast answering interview questions hosted by playwright, actor, and philanthropist, Jeremy O. Harris.
The adidas Originals by Wales Bonner Fall/Winter 2023 collection is available from adidas V&A + Sandton, adidas ECOM and Shelflife stores from Wednesday 8 November.
Press release courtesy of Playmakers
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