Picture in your mind's eye a rail of pristinely steamed garments – preferably colour coded or in ascending order of...

Our fashion section is a vibrant tapestry of sartorial enlightenment. Spotlighting the creativity of local brands and designers alongside insights from the fashion world on a global scale. Featuring interviews, new collections, runway news and everything in between; we weave together the threads of fashions expansive narrative from South Africa and beyond.
Picture in your mind's eye a rail of pristinely steamed garments – preferably colour coded or in ascending order of...
Known as the home of African fashion and design, Merchants on Long, champion sustainability in a bespoke,...
Kim Jones’ Dior collaborates with South African ceramicist Hylton Nel for SS25
CHIMI, the Swedish contemporary eyewear brand, announces the launch of ‘Anticipation’: a custom collaboration with...
‘BEYOND SURFACE-LEVEL AESTHETICS’ – WOOLWORTHS PRESENTS #STYLEBYSA WITH AMY ZAMA
It’s no secret that South Africa has always been home to a vibrant culture of fashion, music, and art. As the global...
Africa’s fashion renaissance is a magnificent thing to behold – it is also a vast phenomena to maintain a full scope...
Building The Magical World of Sister Party with Yaone Refentse and Love Olerato
Woolworths' campaign #STYLEBYSA's latest seasonal drop continues as the series spotlights stylish aesthetes within...
When reality seems to present a flat surface of 2-dimensional, replicated ideas: Chloe Andrea Welgemoed is a stylist and art director whose maximalist spirited work stands in direct resistance to any and all oblique tediousness.
Thebe Magugu announces flagship space ‘Magugu House’ – a first of its kind archival, fashion space
G-Star RAW, have once again piloted a fantastic collaboration, pushing the limits of traditional denim design with...