When reality seems to present a flat surface of 2-dimensional, replicated ideas: Chloe Andrea Welgemoed is a stylist and art director whose maximalist spirited work stands in direct resistance to any and all oblique tediousness.

Our fashion section is a vibrant tapestry of sartorial enlightenment. Spotlighting the creativity of local brands and designers alongside insights from the fashion world on a global scale. Featuring interviews, new collections, runway news and everything in between; we weave together the threads of fashions expansive narrative from South Africa and beyond.
When reality seems to present a flat surface of 2-dimensional, replicated ideas: Chloe Andrea Welgemoed is a stylist and art director whose maximalist spirited work stands in direct resistance to any and all oblique tediousness.
Thebe Magugu announces flagship space ‘Magugu House’ – a first of its kind archival, fashion space
G-Star RAW, have once again piloted a fantastic collaboration, pushing the limits of traditional denim design with...
It’s tougher than ever to be a fashion consumer. We are no longer (and thankfully) insulated from ignorance regarding...
When thinking of South Africa’s fashion landscape, arises the overarching question of our nation’s storied garment...
A first of its kind bill has been approved in France, on 14 March 2024, which aims to reduce fast fashion practices....
In the bustling nexus of creativity that is Connect Everything Collective, we often receive submissions that spark...
Woolworths have long understood the innate power among South Africa’s rich cast of creatives. When ‘Style By SA’ was...
“We infuse [our designs with] the legacy and the constitution of traditional Nigerian style. We bring those styles,...
Lukhanyo Mdingi's eponymous label embodies the intricate blend of contemporary and historical African design, paying...
When we launched Interlude just over two years ago, we had envisioned a specific dimension to the idea of a South...
South Africa - adidas Originals is thrilled to reintroduce their line up of partners and welcome two new faces to the...