Crystal Birch is back with their latest collection of hats – titled, ‘The Evolution Collection’.
We are always seeking ways to re-invent the art of hat-wearing.
More and more, this age-old craft has been relegated to a portion of nostalgia; whether it was ouma’s hats to complement her Sunday’s best at church or the sun-hats that we wore kids on the beach – hats have always been essential to our experiences. We want hats to be more than just a memory. As a brand, Crystal Birch is our way of committing to millinery and its incredible ability to translate into new and contemporary contexts.
The question we most often get asked is ‘where do I wear my hat?’. We are here to share our vision or hat-wearing in our latest trans-seasonal collection as a guide to situate you, your hats and experiences in real time – but, as always, we are doing it with a twist.
So, we introduce you to…our Evolution!
Hats are perceived as vintage and an analogue technique for dressing, but we know the advanced ways in which designing and creating our hats is always a push between the boundaries of the tension between hand-crafting and machinery. To propel us into a new age, we knew we had to seek a new avenue of exploration. In collaboration with digital developer Mbangiso “Baso” Mabaso, we are bringing forth our Evolution collection using virtual and augmented reality, fusing our vintage world firmly into the future. Through an experiential medium, we will be showcasing Evolution through a QR-led portal that transports viewers into a gallery space to experience the collection, surrounded by a variety of occasions in which to wear our hats; think a wedding, safari and more. The Evolution Collection will show you the many places that hats are perfect for.
Evolution is our introduction into new technologies for our brand and our founder Crystal’s vision to bring millinery into modernity through education.
As we say, there’s a hat for occasion; you just have to know which ones.
Visit The Hat Factory to view ‘The Evolution Collection’ as a QR Experience
Visit Crystal Birch’s website HERE
Tel:
+27 21 465 4505
Email:
[email protected]
[email protected]
Address:
1st Floor, 42 Newmarket street, Foreshore, Cape Town, 8001
Opening Hours:
Mon-Thurs: 8:00 – 16:00
Fri: 8:00-15:00
For more news, visit the Connect Everything Collective homepage www.ceconline.co.za
