Diesel experiments with a new democratic show format, inviting a global audience to experience the fall winter runway show during Milan Fashion Week. 

Watching someone who’s watching you. Creative Director Glenn Martens will experiment with a new democratic show format for his Fall Winter 2024 DIESEL co-ed runway show during Milan Fashion Week. Scheduled for Wednesday Feb. 21, 2024, the show will take place at 12.30 pm.

For the first time, the entire show prep process will also be open for all to see. From Feb. 18-21, Diesel’s style-out, casting, atelier and the runway show set up will be broadcast via livestream on Diesel’s platforms. Anyone can log on to see what really goes into making the runway come to life. 

Watching and being watched. It goes both ways. For Fall Winter 2024, a global audience of 1,000 people will be able not only to watch but also to participate interactively in the show no matter their location. The show is envisioned by Glenn Martens as a uniquely voyeuristic and interactive experience.

DIESEL SS24 RUNWAY SHOW – LOOK 65

Everybody is invited to access e-tickets to the show through an online registration process, opening February 9 at 13.00 PM (SA Time) on Diesel.com. The e-tickets will be released on a first come, first serve basis. For those who are unable to register for special access to the show, they can watch it via livestream on Diesel’s digital channels on February 21, 12.30 PM CET. 

During Martens’ tenure Diesel has recommitted to its values of inclusivity and bringing fashion to a more democratic and larger audience. He continues to find new, unexpected ways to engage with clients, students, friends and fans of the brand outside the traditional fashion show audience. 

Press release courtesy of Diesel

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