Titled ‘Pressure’, the track is “inspired by the attitude to dismantle pressure, Foca has crafted a unique anthem blending elements of football heritage with the vibrant flair of amapiano music—a genre that resonates deeply with audiences worldwide. This collaboration marks a significant milestone, merging both cultural and sporting icons to create a distinctly South African music video to celebrate sport and the culture born from it.”
As Foca describes on the vision for ‘Pressure’ , “growing up in the dusty streets of Garankuwa, Pretoria all I did was play soccer and score goals, I was Messi, I showed no mercy. Fast forward to today and I am not the best football player but I have used the same disciplines I learned from the game to score more hits and build a record label whose name was inspired by soccer “18 Area”. I am also blessed that my love for music has granted me the opportunity to work with brands such adidas, so when the opportunity to fuse sports and fashion through music came about, we created “Becha” , a celebration of sports and culture. I hope this song will inspire and bring hope to those who are under pressure.”
Rooted in their brand code, Adidas understands that their role in nurturing the cultural continuation of South Africa involves encouraging athletes and partners to tap into the joy that initially fueled their talents – so that they can continue to express themselves freely, while reaching new levels of notoriety and achievement.
Creative Director – Ashley Benn
Senior Strategist – Eden Toohey-Ogle
Concept Lead – Dune Tilley
Director – Monde Gumede
Producer – Chris Coetsee
Production Assistant – Lesiba Maleta
1st Assistant Director – De Villiers Fourie
DOP – Fabian Vettiger
Art Director – Sandile Mhlongo
Props Master – Papi Konopi
Props Assistant – Sizwe Mhlongo
Wardrobe Stylist – Amy Zama
Stylist Assistant – Nadia Omar
Stylist Assistant – Lesedi Mpotsang
Make-Up – Lungile Ngema
Make-Up Assistant – Nthabi Tshabalala
Hair Stylist – Mimi Duma