South African hip-hop artist Frank Casino is back, unveiling the highly anticipated music video for Pretty MF, a standout track from his debut album, By Design. The visuals mark his triumphant return to the screen, bringing fans a striking, mature evolution of his signature aesthetic.
A hard-hitting anthem taken from an album that captures the duality of Johannesburg’s vibrancy and material excess, Pretty MF embodies the essence of Casino’s storytelling—unfiltered, confident, and unapologetic. Filmed in the raw energy of downtown Johannesburg, the Pretty MF music video captures the essence of hip-hop in its purest form. Taking a spontaneous approach, Casino and his team pulled up to locations without permits, embracing an authentic, guerrilla-style shoot that echoes the rebellious spirit of the genre.
True to his signature artistic approach, the video weaves both literal and figurative storytelling, employing split-screen effects and a glass platform setup for dynamic, unconventional shots. The visuals feel like an extension of By Design, a project that saw Casino reflect on the highs and lows of his journey, his search for deeper meaning, and his place in the ever-evolving hip-hop landscape.
Adding to the moment, Baby Daiz makes a special cameo, arriving straight from the airport to join the shoot—an impromptu display of camaraderie reminiscent of the late Riky Rick’s unwavering support for fellow artists.
Watch the video here
Listen to ‘By Design’ here
Press Release courtesy of Only Good Stuff
