For SS26, Cape Town-based brand Good Good Good introduces new shapes and colours to its ever-growing zero-waste ‘Strip-Stripe’ Capsule. The brand also launches its debut collaboration with Parisian footwear brand Calla, made with colourful fabric offcuts from the past 10 years of Good Good Good collections. The ‘Strip-Stripe’ Capsule is Good Good Good’s latest solution to work with fabric waste from the regular T-shirt and fleece production runs at its 30-year-old heritage manufacturing facility, Together MFG, based in their home city. 

Good Good Good founder and creative director Daniel Sher joined his mother-in-law’s manufacturing business in 2016, where he started producing for his own brand alongside a number of other independent South African labels in a small rented portion of the factory. Six years later, Daniel moved his manufacturing service out of his mother-in-law’s factory, right after Together MFG was selected as the sole South African manufacturer for Christian Dior’s 2022 collaborative collection with South African LVMH Prize winner Thebe Magugu. Having soaked up invaluable amounts of experience and expertise from his mother-in-law, the factory had established itself as one of the country’s most prominent boutique clothing manufacturers, and Daniel and his factory felt ready to move out.

Along with their machinery, all of Good Good Good’s offcuts, which had been stored and hoarded since 2016, also accompanied the team in the relocation of their factory. It is from these offcuts, as well as newly produced waste, that the ‘Strip-Stripe’ Capsule is made. For SS26, Good Good Good offers patchwork T-shirts cut from 100% Southern African-sourced cotton single jersey and a selection of other garments cut from premium French terry fleece in the brand’s seasonal colours. The manufacturing process behind these garments is arduous. With meticulous attention to detail, offcuts are selected by hand and cut down to their desired shapes, including linear strips, blocks and diamonds. Strips need to be sewn together two at a time, then ironed straight to avoid bowing, before being added to the greater piece of ‘Strip-Stripe’ fabric. Eventually, the piece of ‘Strip-Stripe’ fabric is large enough to cut the panels of the garments from. The garments are finally cut, made and trimmed, one-by-one, in some of Good Good Good’s core silhouettes, including the Heavy T-Shirt, Clubhouse Jersey, Hoodie, Drawstring Shorts and Balloon Trousers. Each ‘Strip-Stripe’ garment is completely unique. While some strips are set to fray, adding character as the garments are worn more, they are constructed to last and maintain their shape. 

For Good Good Good’s debut collaboration with Calla, on the other hand, the brand selected offcuts from its first 10 years of collections, which have been composed of colourful textiles produced by some of South Africa’s most prominent textile designers and mills, including homeware textile mill Mungo and designer Benjamin Nivison. After placing her namesake ready-to-wear brand on a hiatus, Calla Haynes’ collaborative spirit inspired her to seek out artisans in Morocco and to start the “The Boucharouite Project”:  initiatives that focus on two key themes of Sustainable Design – recycling textiles and supporting traditional craft. Good Good Good is pleased to be able to contribute to this project by sending its offcuts to Marakech, Morocco, where Calla’s network of artisans cut and wove them into rugs before cutting them into panels and making a small run of babouche slippers from them. As is the case for Good Good Good’s ‘Strip-Stripe’ Capsule, this collaboration is a sustainable solution to curb fabric waste that is both considered and beautiful.

Join for the in-store launch at Duck Duck Goose from 10am – 6pm on Friday 25 July, 120 Bree Street. The Launch Party will also be held on Saturday 26 July at One Park from 7.30pm – late, with music from Foetal Position and Full Inbox. 

Lookbook Credits

Photographer: Luke Kuisis

Stylist: Erin Simon

Make-Up: Saskia Buxton

Models: Tanya Slater & Max Melvill

Press release courtesy of Good Good Good 

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