Cape Town, 13 August 2025 — The DHL Stormers have stepped boldly into a new era, unveiling a new brand identity. At the heart of the launch is a simple truth: rugby in South Africa isn’t just a game — it’s a cultural force that connects people, places and passions.
We attended the press launch this morning and one of the biggest takeaways, is that the refreshed emblem draws from the team’s heritage while signalling its future. The familiar hoops of the Stormers jersey wrap and interlock, forming a shape inspired by the curves of DHL Stadium. At the centre, a lightning bolt captures the team’s raw energy and the electric charge that they [the team and their supporters] bring to the city.
The ‘In It Together’ campaign reflects the Stormers’ mission to unite Cape Town’s diverse communities under one banner. It’s a statement that sports and culture, woven together, can create powerful connections. From the schools that produce world-class talent, to the fans whose passion fills the stands, to the local creatives who helped craft this rebrand — every voice is part of the story.
With Cape Town as both backdrop and heartbeat, the DHL Stormers aim to be more than a rugby club: they are positioning themselves as a premier sports entertainment brand that belongs to the city and its people. The new visual identity is a badge for everyone who believes in the team’s mission to Make Cape Town Smile.
This campaign was brought to life through a collaboration of some of Cape Town’s leading creative talent, including Duncan MacLennan (Sunny Futures), Chris Moore (Partners in Crime), Justin Gomes (Bananas Advertising), Anton Visser and Zayd Halim (Patriot Films), and Simon Ringrose (Music Producer).
The new Stormers identity is a celebration of heritage, a call for unity, and a reminder that when sport and culture meet, a city’s spirit can be unstoppable.
Reported by CEC
For more news, visit the Connect Everything Collective homepage www.ceconline.co.za
