Architecturally trained photographer, Kitso Kgori (who also photographed our CEC June Digital Cover of Zizipho Poswa) recently photographed Judy Sanderson’s latest collection titled, ‘Matimba’ (Strength).
About the photographic process, Kitso shares, “The collection – as well as the concept of the shoot – was developed with purpose to inspire playfulness and more versatility in everyday life and spaces.
The vision for the shoot and atmosphere was to find balance between bold colors and natural surroundings, contrasted with modernism. Two models, with different complexions and skin hues meet in nature, paired with the backdrop of sharp architectural angles. The colour scheme was developed with the aim to create a whimsical, timeless and holistic atmosphere, inspired by nature itself, in contrast to the surrounding man-made structures. In simple terms, the aim was also to showcase the flexibility of bold colors and nature in a modern setting.”
Photography by Kitso Kgori
About the collection:
Judy Sanderson’s Aw23/24 collection is dedicated to the collective strength that is fostered in many African cultures, including Judy’s own cultural heritage, being from Tsonga and South Africa.
Strength in numbers:
There are many important aspects to the collective way of living in African cultures. One of the most important being the sense of community that is shared by all. This helps create strong relationships and bonds among people and it also aids in fostering a sense of unity, brotherhood and/or sisterhood. An important aspect of the collective way of living is the sense of shared responsibility, which means that everyone in the community looks after and takes care of one another and as a whole, the community is able to function smoothly.
UBUNTU:
The brand notes “This collection has a strong masculine feel, with a focus on structured shoulders and sharp tailoring. The color palette is bold, with shades of yellow, pink, and blue dominating. There are also some muted statement pieces in white, beige and black. The overall look is structured and modern, with a focus on clean lines, sleek silhouettes and bold colours”.
Judy also shares, “Colours are very significant in my culture. Tsonga people have a variety of traditional ceremonies (initiation-coming of age, weddings, funerals, and xiseveseve) each with their own set of colours which are celebrated in our FW23/24 collection.”
Photography by Kitso Kgori
See the full collection here
Photographer: @kitsokgori
Models: @hloneeeymokele @princess_claudia.c
Make up: @annapepperhmua
Stylist: @thapelomofokengstyling
Designer: @judysanderson_ @judysandersonofficial
For more news, visit the Connect Everything Collective homepage www.ceconline.co.za
