Only Spare Parts is a photo & video campaign capturing the raw energy of artists on the fringes of Cape Town’s creative pockets. The story features young people with diverse passions, interests and career paths, playing on the idea of being plucked from obscurity and in doing so, nodding to the story of the re-emergence of the New Balance 650, a silhouette revived from the pages of a 80s Japan focused New Balance catalogue by the enigmatic Teddy Santis. Shot against the backdrop of a car junkyard, the story was brought together in collaboration with a Cape Town streetwear destination, Lemkus, a purveyor of streetwear culture and history.
The intention was to connect the New Balance 650 back to its Japanese story by celebrating the unique, influential fashion sense of late 80s and early 90s Tokyo, while paying homage to Cape Town’s gritty grassroots legacy through casting and location. Cars – or elements thereof – represent a blend of desire, aspiration and nostalgia as well as connection to freedom and independence.
Credits
Photographed, directed and edited by Kalina Pulit @kalinapulit
Styled by Luke Bell Doman @lukebelldoman
Creative Directors: Kalina Pulit & Luke Bell Doman
Producer: Ayanda Iman Sadek @ayandasadek
Director of Photography: Jesse Barnes @jessejewelzzz
Starring Ameera @ac.idtab , uKhanyo @ukhanyo703 , Litha @best_dressed_dedbeat, Danielle @daniiellenevaeh
Hair & Make-Up: Teri Roman @teri_roman
Assistant Director: Lelie Hannam @leliehannam
Stylist Assistant: Lubabalo Nkobo @funkyblackdude
Photography Assistant: Johnny Iyoka @sadocyyy
Digital Operator: Ara Bhabha @arabhabha
Camera Assistant: Ndzolo Nxazonke
Gaffer: Malusi Maseti @malusi_maseti
Music: uKhanyo @ukhanyo703 , Aqeeb Majiet @aqeebmajiet
Sound Mix: Aqeeb Majiet
Special thanks: Ridah Parker @re.dah_ , Disco Creatives @discocreatives , Igshaa & Lorenzo at All Car Parts
For more news, visit the Connect Everything Collective homepage www.ceconline.co.za
