A big part of your journey has been centred around sustainability. Could you tell us more on why sustainability matters to you as a designer?
It is such a broad concept that most of us young designers fail to understand. We want to check all the boxes and that’s close to impossible and unrealistic. Our core values at Nthatuoa Crafts is to impact our community positively and to communicate a positive image for African talent and innovation. We are a job creation venture and this means not only creating jobs for women with the same skills but also defending fair wages.
One of the brand’s core values is fair and just compensation for artisans and workers in order to make an impact and to compensate their time and their skills faily. It includes aspects of fair trading, this means that the workers are paid a decent wage and that their working conditions are closely monitored to ensure they are fairly treated. Nthatuoa stands to defend fair wages, working conditions and workers’ rights, sustainable livelihoods and minimal use of water.
In a fashion landscape where crochet pieces are being sold cheaply by fast fashion brands, what can you tell us about the practice of crochet that makes it important to honour and preserve?
Crocheting is such an intentional skill. It is very therapeutic and holds so much sentiment to the makers. It also relieves stress and depression. We are almost all stressed by the activities of our lives these days; crocheting is one of the things that one can pick up and learn to allow themselves to just be creative and take off their minds from stressful tasks. The mind is free and relaxed when crocheting. The repetitive and continuous stitching transforms the mind into a sort of a mindfulness that is very similar to meditation. Without actually meditating the traditional way, you are reaping the benefits of meditation through crocheting. If you are somebody that has failed repeatedly on your resolution to start meditating, you should probably allow yourselves to try crocheting
I’ve also read that our brains release dopamine that affects our emotions and functions like a natural antidepressant. Scientists believe that crafts, such as crocheting, can make us feel happier and better about ourselves. Given the stressful tasks these days, from work to home and living on a forever changing and evolving planet; I think this is something that we should preserve and pass on to younger generations.
You are embarking on a journey of working with more ladies on your team from July, and it’s so amazing to see young entrepreneurs in South Africa making an impact – what is the vision ahead for Nthatuoa Crafts with this expanded team?
I currently started with three ladies and I wish for our team to crochet this year. I am working towards growing and for every one to perfect whatever skill they are good at; be it knitting or crocheting. I hope to have a full team that can work from home independently and still produce the same garment. Another thing that I’m also looking forward to is being able to send back orders timely because I’m not alone anymore.
Other than that I hope this year we’ll be able to attend a retreat to teach us about finances in general. It is one thing to create jobs but it is also important to equip myself and the team with the right tools to use money effectively and enjoy the fruits in our hands – We should be able to create generational wealth through what we do.
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