Singer, songwriter and content producer KhiweG, releases her second single “Buya”; a Nguni phrase meaning “Come Back”.
KhiweG is a South African Afro-Centric artist (afro soul, jazz, dance, tech) from Gqeberha. Alongside pursuing her music career, she studied Food Science & Technology studies in Cape Town. She is also the Co-Founder and CEO of the record label, Amber Zeal Productions – an independent record label created by Malakhiwe Grootboomn (KhiweG) with business partner Mihlali Jaji. The label’s purpose from inception was to provide a safe haven for female artists to create their music at the highest quality and pace as fellow male artists. Amber Zeal Productions is a woman-centred label, and have partnered up with 2 Non-Profit Organisations, namely MENstruation Foundation and O Grace Land, who align with the mission of creating more equal and dignified opportunities for women holistically.
KhiweG’s sound is a mix of playful and pensive, while her composition style and vocal delivery stem from her history in choral music in the Eastern Cape Youth Choir. The finite attention to detail in the musicality and the showcasing of raw soulfulness with an up-tempo, and modern spin, is how her sound entices listeners. KhiweG has been nurturing her talent through her YouTube channel (KweenKhiwe), where she embraces her Xhosa heritage the most through song. She takes her viewers through a different layer of her artistic side, as she sings Xhosa Folk Songs & AmaGwijo (South African war cries).
‘Buya’ is written and sang in her native tongue of isiXhosa. The song leads the listener through a lonesome yet hopeful journey of a broken heart. This is where Khiwe’s penmanship expresses how that broken, lonely heart still pleads for their loved one to just “Come Back” and make them feel whole again.
Listen and stream ‘Buya’:
For more KhiweG head to her Linktree
/// Photorgaphy by Mpumelelo Nyambi: IG @mpumibless
