South African artist STRONZA releases her new single “Burning Up”, the synthpop single that we didn’t know we needed which serves as an ode to the unrequited crush (we’ve all been there, babes)
This single follows STRONZA’s synthpop celebration of early 2000’s indie influences, referencing Bat For Lashes, Desire and Caroline Polachek as references. The video is directed by South African filmmaker Royd Ringdahl, best known for his celebrated work for Internet Girl’s music videos (amongst others).
The video explores a friendly camping trip gone awry amidst romantic tensions and miscommunications. With hints of a lesbian Brokeback Mountain, STRONZA and her friends pine after their unavailable love interest. The battle for her affections takes form in a surreal fencing sequence which reveals that all is not what it seems and everyone is doomed for disappointment in the end – sounds about right, when does unrequited love ever end well?
Hailing from Johannesburg, STRONZA aka Kelly Fulton’s sexy, dark, pop music is geared for sex jam playlists, late night drives and bedroom dance-floors everywhere!
Watch the full video below:
Stream “Burning Up” here
Starring:
Kelly Fulton
Caris Jane
Sam Hale
Skyla Francis
Director: Royd Ringhdal
Producer: Raphael Blue
Director of Photography: Ruan Kotze
Focus Puller: Teega Michl
Gaffer: Neil Bedeker
Color Grade: Daniel De Villiers
Spark: Steven Beavers
Art Director: Gala Winkler
H&MU: Giovanna Seale
VFX: Liana Colvin & Scumboy
Creative Research/Production Assistant: Eden King
Press release courtesy of STRONZA
