SPRMRKT is the streetwear brainchild of partners Sheree Vida Tigre (AKA Rishi Love) and Ryan Sexton. As purveyors of some of the most coveted streetwear brands in the world – their mission is to bring largely inaccessible or unavailable brands like Palace, right here to South Africa. In a special Valentine’s Drop, the brand has launched the love-infused and rare ‘Palace Love Letter Hoods’ – alongside some other key pieces. Cult-status streetwear brand Palace, founded by Lev Tanju, remains a wayshower in streetwear’s sartorial domination in the world; in which clothing serves as the unifier between music, art, skating and culture. With this V-Day drop, Sheree and Ryan say, “This particular drop is a special one as these hoods are incredibly rare. The peeps who acquired them on the day of the initial launch have held on to them. Don’t believe us, check out StockX or Grailed for pricing and availability. We want to remain dedicated to sourcing and carefully curating the most exceptional and uncommon pieces such as these Love Letter hoods, as well as collaborating with like-minded individuals to produce campaigns that showcase the South African streetwear narrative.”
The campaign features their friend Matthew Wareley, brought on as both the photographer and model. The hoodies come in a trio of colours – pink, white and black, crafted in Palace’s signature heavy-weight design, with intricately embroidered hearts, cherubs and roses. As Ryan says, “These hoods serve as the ultimate symbol of love and affection, making them the ideal statement piece for Valentine’s Day. We are also dropping the “This is what Palace stands for Shirt.” available in Pink, Blue, and Green, this shirt features the words ‘Peace, And, Love, And, Clothes Etc’ – a fitting declaration of the values that Palace and SPRMRKT represents.”
When Cape Town’s hypebeast it-couple, Sheree & Ryan, bring in a drop; we know it’s going to be sublime. SPRMRKT has love and positivity woven into their operational and collaborative network, with the brand and their suppliers being a close-knit team for whom streetwear runs in their veins. Their focus on sourcing rare, exceptional pieces – and SPRMRKT recognises the transformative power of streetwear as occurring all over the world. In South Africa, we are at the forefront of honouring this cultural phenomenon. Sheree says, “we are dedicated to fostering a connection with our customers and promoting this lifestyle in meaningful ways. Through sourcing rare and exceptional international streetwear pieces and making them accessible to the South African market, we aim to foster a sense of community and encourage self-expression. SPRMRKT hopes to spread love and positivity, as well as provide a platform for individuals to showcase their unique style and personality.”
Images courtesy of SPRMRKT and Matthew Wareley.Published: 14 February 2023
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