Heineken® is starting 2025 strong: on 25 Jan, they’re launching their home of culture and creativity, Heineken House. Set on the backdrop of one of South Africa’s most vibrant and culturally dynamic cities, this free event will host some of SA’s most-celebrated artists, performers, musicians, designers and creative dynamos.
Picture this: Coachella, one of the world’s most prolific music and arts festivals, meets the explosive streets of Rio, but make it local. Heineken House has made appearances in Brazil and California already, so imagine how much more fun it could be on SA soil?! Closer to home, Heineken® House has already created a platform at Rocking the Daisies in 2023, amplifying DJs to an eclectic crowd but in 2025 it promises to be even more memorable.
“Heineken® House – this is where we social, as we like to say – is going to be an entertaining experience enjoyed by individuals from all walks of life. We are ecstatic to partner and welcome Gunna to the line-up to bring Mzansi a once-in-a-lifetime show!” Says Marcel Swain, Head of Marketing: Premium at Heineken Beverages.
Their main stage is stacked with a line-up, all under one roof, that’s guaranteed to make your head turn and your body move. The night kicks off with the incredible Young Stunna, followed by friend of CEC Maglera Doe Boy with icon Dee Koala (side note: check out the music video she just dropped for ‘Medi Yase Khayelitsha’) and 25k, Morda, the crowd-shaking DBN Gogo and Akio.
And they’re not stopping there – a four-time GRAMMY® Award-nominated, multi-platinum, global superstar – Gunna is set to drop until midnight, ready to blow the roof off Heineken® House. For the uninitiated, Sergio Giavanni Kitchens (aka Gunna), is an American rapper, singer, and songwriter. He signed with Young Thug’s YSL Records, an imprint of 300 Entertainment in 2016, and rose to fame with his third mixtape, Drip Season 3. Gunna shared, “Coming back to South Africa feels like a homecoming! Y’all get ready for a show like no other, South Africa, we’re bringing a one of wun experience.”
In addition to the main stage, they’ve also created the Face2Face (F2F) stage – an electrifying, DJ setup where DJs play face-to-face, side-by-side, and in sync. This isn’t your typical back-to-back – with each DJ on their own decks and mixers, they’re creating beats in real-time, keeping the vibe raw, intense, and interactive. Expect F2F sets from heavyweights like DJ Biza B2B Vigro Deep, Success with 032 Choppa, Ice Beats Slide B2B Sbuda Ma Leather and Shakes & Les B2B Mellow & Sleazy. The Face2Face stage brings the beat directly to you, so it feels like the DJ is spinning just for you – up close and personal, real talk.
As if there wasn’t enough to explore and experience, they’ve created a future-forward stage: ‘Freshest Finds’ where up-and-coming artists set the vibe with their lesser-known breakthrough beats. This is dope because it also gives support to artists on the rise and gives you an opportunity to discover beats you hadn’t heard before, right before they dominate playlists everywhere. Powered by data-driven insights, this stage is a gateway to the freshest talent shaping culture on the streets and across leading streaming platforms. From DJ, broadcaster and producer Just Gigi’s electrifying set to Royal MusiQ’s latest bangers (which you should stream here because it’s sick). This stage is like jumping the queue, staying ahead of the curve and experiencing the sounds defining tomorrow’s music scene.
Basically, Heineken House is where you come to let loose, vibe, and social – you’re stepping into a whole curated world, and it’s not just a sonic experience. From bold local fashion collabs to the wildest art displays, the heart of Jozi will be buzzing. Check out creative brands like Rosey & Vittori (a premium apparel label) and Jozi streetwear brand DENIMBYDOME, bringing Jozi’s style into the heart of the event.
Stay locked on Heineken® House’s socials and look out for in-store opportunities to get your pass. Can you think of a better way to start the year? It’s all about connection, culture, and creating memories – so here’s the invite: Step inside and celebrate good times in the new year with likeminded cultural fanatics in the city that loves it.
Visit Heineken’s website to keep up to date
Follow Heineken on Instagram to secure your ticket
For more news, visit the Connect Everything Collective homepage www.ceconline.co.za
