Always on the pulse, trend forecasting giant WGSN have released their trend analysis from the latest Spring/Summer 2025 shows in London, Milan and Paris. This comes as part of their evolving approach to understanding and leveraging emerging trends, with the latest introduction of their new Catwalks experience; designed to provide comprehensive coverage of the latest fashion shows in one centralised hub. From live updates to in-depth post-show analytics, this platform streamlines the process of staying ahead of trends, offering tools like category and colour filters to refine insights.
As with every fashion season, the timeline of these collections will only begin to be available in store from early 2025 and take root in the rest of the retail market within the next six months, as the northern hemisphere beckons the fall season.
In Paris, a gentle romanticism infuses bohemian pieces, with designers like Chloé and Zimmermann bringing sheer fabrics, flowing forms, and feminine embellishments to the forefront, described by WGSN’s identified trend title, NuBoheme. These elements create a sense of whimsy, where billowing dresses and soft prints breathe new life into familiar shapes. Meanwhile, brands like Ujoh explore practicality, enhancing classic utility items with modern updates, such as adjustable straps on traditional button-downs and wrap skirts, hinting at a renewed vision of functionality; these Reworked Classics, as WGSN have called it, showcase timeless staples reimagined through adaptive construction, as designers finds new ways to arrive at unexpected pieces. Elevated Utility similarly breathed new life into utilitarian fashion by blending function with sleek tailoring and luxe materials, creating versatile options for everyday wear — practicality that isn’t boring, as it were. Lastly, Summer Splash introduced bold colours and vibrant prints inspired by seaside holidays, infusing summer wardrobes with a burst of energy that’s perfect for those city-to-beach transitional moments.
Image courtesy of Gucci SS25, via Vogue Runway
Maques’Almeida photographed by Daniele Oberrauch, via Vogue Runway
Milan follows suit with a similarly reimagined approach, focusing on the intersection of workwear and leisure. Gucci’s vivid hues and playful textures, alongside Genny’s relaxed silhouettes, highlight the ongoing shift toward hybrid pieces that should effortlessly transition from the City To Beach. This season emphasises Bold Minimal, where stripped-back silhouettes were made striking through joyful colours and clean lines, proving that simplicity can also be impactful. Office Wear, as WGSN have pointed out, blends sharp tailoring with relaxed elements that revitalise our notions around corporate attire — basically, how to be appropriate, sophisticated and still incredibly stylish. Finally, Statement Crochet introduces intricate crochet details that add a handcrafted, artisanal feel to key pieces, infusing texture and a touch of nostalgia through this technique that seems to appear every season!
London’s runways continue to celebrate the intersection of nostalgia and modernity. This season, Romantic Legacy captures a sense of historical elegance, featuring voluminous shapes, floral prints, and soft fabrics that evoke a dreamy, timeless charm for the ancient city of London. Marques Almeida’s voluminous silhouettes and fairytale florals exemplified this nod to the past, as Emilia Wickstead explored understated detailing and striking colour choices. Elegant Simplicity showcased a refined approach, focusing on clean lines and minimal detailing that conveys quiet sophistication, and WGSN also spotted Bold Minimal in London as a means to inject life into minimalist designs with striking colours, along with the City To Beach trend that signalled collective longing for coastal living and a season that is coming to a close for the northern hemisphere. Lastly, Sheer fabrics added a soft, ethereal quality to outfits, showcasing everything from billowing shapes to layered textures that enhance the overall aesthetic.
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