A decade has passed since the initial launch of Woolworths' 'Style By SA' concept—a first-of-its-kind approach that...
Fashion
Our fashion section is a vibrant tapestry of sartorial enlightenment. Spotlighting the creativity of local brands and designers alongside insights from the fashion world on a global scale. Featuring interviews, new collections, runway news and everything in between; we weave together the threads of fashions expansive narrative from South Africa and beyond.
Chapter 24 | The Durability of Denim in South African Fashion
Few fabrics have traced an ascent from the uniform of the working class, to stratospheric designer-status, as denim...
Kristi Vlok’s Love Affair With The Feminine Experience
I am always interested in how creative people arrived at the confluence of their practice. In fashion, this is always...
Louis Vuitton launches the Spring 2024 Men’s Capsule Collection in collaboration with Tyler, The Creator
Louis Vuitton launches the Spring 2024 Men’s Capsule Collection in collaboration with Tyler, The Creator. Offering an...
BURNA BOY IS THE NEW FACE OF G STAR
G-STAR introduces its newest brand campaign starring the King of Afro-Fusion and Grammy award-winning artist; Burna...
‘ETHERIC QUALITIES’ – WOOLWORTHS PRESENTS #STYLEBYSA WITH LOUW KOTZE
What happens when icons collide in perfect symbiosis? With South Africa’s celebrated retail hub, Woolworths, as the...
DIESEL’S FALL WINTER 2024 RUNWAY SHOW INVITES YOU
Diesel experiments with a new democratic show format, inviting a global audience to experience the fall winter runway...
‘Food Is Fashionable’ – With WGSN x COLORO A/W 26/25 Key Colours
We love when an accidental series occurs. In 2022, I had a slightly hair-brained idea to merge together two aesthetic...
Chapter 23 | Six Brands Whose Love-letter to Fashion is Handcrafting
I don’t know if it's the state of the world or the endless, visual onslaught of our digitally-driven lives; but I have...
How Maison Margiela’s SS24 Haute Couture Show Astounded Everyone
This year, John Galliano is celebrating ten years at the helm of Maison Margiela. To mark the occasion, Galliano...
Fashion designer Robyn Agulhas on experimenting with trust through her brand, SinCHUI
I first spoke to Robyn Agulhas in 2021, having been introduced to her work through Lemkus. Robyn’s brand SinCHUI...
‘EXHIBITING FRESHNESS’ – WOOLWORTHS PRESENTS #STYLEBYSA WITH OLIVER ‘SCUMBOY’ POHORILLE
In 2014, South African retailer Woolworths (affectionately known as Woolies) launched StyleBySA, a groundbreaking...
