‘Many are called, few are chosen’ with acclaimed ceramicist Zizipho Poswa

Many are called, few are chosen. If to be chosen requires one to be clear in their vision – then Zizipho Poswa’s vision is as crystallised as it gets. As an artist for whom their path was required to unfold with absolute conviction – on earth and beyond – Zizipho’s answering of the call is a testament that continues to unfold and undulated throughout South Africa and across the planet. 

Few objects transcend its utilitarian purpose with such immense power as the vessel. Beyond a means to carry and contain – the vessel as a sculpture is repository for the human experience in all its shades of ritual, memory and movement throughout time and landscapes. For artist and ceramicist Zizipho Poswa, her sculptural practice began with vessels. In the nearly 20 years of her illustrious career, from pinch to large scale sculpture – the vessel has since metamorphosed into varying emanations across all of Zizipho’s thematic concerns – notably, womanhood, being African, being isiXhosa – being an artist and a child of the skies and land. In a quote often credited to activist Brandan “BMike” Odums – ‘I am my ancestor’s wildest dreams’ – Zizipho embodies this, and then some. 

Zizipho’s international acclaim is vast – with examples such as Spanish luxury brand Loewe becoming one of her biggest patrons; among them is Jonathan Anderson commissioning Zizipho’s ‘uNozakuzaku II (Negotiator II)’ sculpture as a centrepiece for the redesign of Casa Loewe Barcelona. As described by Southern Guild, who represent Zizipho internationally, their most recent showcase at Design Miami welcomed “three large-scale bronze sculptures by Zizipho Poswa inspired by the practice of ‘umthwalo’ (load), whereby Xhosa women transport heavy items on their heads, often walking long distances in rural areas. Part of the artist’s iiNtsika zeSizwe (Pillars of the Nation) exhibition at Galerie56 in New York earlier this year, these works are named after specific women within the artist’s extended community. This past summer, Poswa produced her most monumental ceramic series to date as an artist-in-residence at the Center for Contemporary Ceramics, California State University, Long Beach, which will debut when Southern Guild opens its Los Angeles gallery in February 2024.

Zizipho Poswa ‘Mam kwayi’, 2023. Armory Show. Cr. Christof van der Walt. Southern Guild.
Zizipho Poswa ‘Mam uNoAnswari’, 2023. Cr. Hayden Phipps. Southern Guild.
Zizipho Poswa, ‘Mam uNoSekshin’, 2023. Cr. Hayden Phipps. Southern Guild.

Zizipho Poswa ‘Mam uNoBongile’, 2023. Cr. Hayden Phipps. Southern Guild.
Zizipho Poswa’ Mam uNoMathemba’, 2023. Cr. Hayden Phipps. Southern Guild.

Zizipho Poswa’ Mam’uNoNezile’, 2023. Cr. Hayden Phipps. Southern Guild.
Zizipho Poswa ‘Mam uNoZinzile’ 2023. Cr. Hayden Phipps. Southern Guild.
Zizipho Poswa ‘Mam uNoSayini’, 2023. Cr. Hayden Phipps. Southern Guild.

CEC was invited to Zizipho’s studio, Imiso Ceramics, one that she shares and started with acclaimed artist and fellow ceramicist Andile Dyalvane. Split into two halves – one side as Zizipho’s and the other as Andile’s – the space still holds a flow in which Imiso is a space of collaboration and interconnectedness among Zizipho, Andile and their team.  On the founding of Imiso, Zizipho tells us that “we have been around for 18 years. Andile and I had decided we wanted to build something that is true to us, that fuels us and connects us to where we come from. We both have two very different styles. I do brightly coloured, lots of patterns and texture – which is my textile design background. Andile and I met in university (CPUT), so Imiso was born out of our respective backgrounds – Andile at a ceramic studio and I was at textile design studio. My beginning was creating hand painted table linen and I was obsessed with mixing colours and working freehand! It was beautiful, but I had to create specific designs for the studio – so Imiso was born out of wanting that freedom ourselves.” 

With a studio and a store at the Biscuit Mill – where it all began 18 years ago – Zizipho muses that “We were really fortunate to get the space at the Biscuit Mill. Andile had already had a solo-show at Irma Stern, so we kind of head-hunted to be part of the space. Ceramics became our singular focus over textiles – and it took off so beautifully. I had already been exposed to ceramics through university, it was easy for me to settle into the medium and I knew there was something really special about clay that I had to explore.”

“It’s a calling – it finds you no matter where you are.” says Zizipho of her role as an artist, as she takes us around the intricate Imiso studio space. For Zizipho, her artistic process follows a pattern of ‘becoming’, with each body of work resulting in an  immersive, research-led process in which she uncovers her cultural tapestry – oftentimes, stepping into the roles of those she wishes the work to honour and embody. Zizipho describes that “my most recent body of work, ‘Pillars of the Nation’ was centred around the load women carry – literally, the vessels on their heads – and how this represents their trials and their tribulation, but I wanted to celebrate how this translates to greatness. I went back home to the Eastern Cape and I had to step into the shoes of the women I was referencing. So, the photographic and film accompaniment to iiNtsika zeSizwe gave essence to what I was trying to say. The women who inspired me and raised me were so proud. I wore some of the oldest garments of our traditional garments and I got to step into the original, hand-stitched garments that hold so much of our cultural heritage and memory.” 

Lobola, is a customary African tradition where the groom or his family presents gifts, usually livestock or money, to the bride’s family as a symbol of respect and gratitude. This practice signifies the groom’s commitment and ability to provide for the bride;  though it has become subsumed by our age of commodification, misunderstood specifically financial undertaking. For Zizipho, she was called to interrogate this tradition through a different lens; one in which this tradition was honoured for its bringing together of families. Voluminous shapes – reference the female form – were adorned by bronze horns, created by Zizipho in a set of twelve. As she explains, iLobola as a study was my attempt to look closely at this customary tradition. It’s no longer taken so seriously and if it is, people make an assumption by reducing this practice to a financial transaction. For us, iLobola is about building and connecting families – it is an intricate, beautiful process in which stages of negotiation foster trust within this undertaking of a marriage union. I always want to make us proud of our heritage and such thoughtfulness in our traditions.”

Zizipho Poswa Process, 2022. Cr. Hayden Phipps. Southern Guild.

For uBuhle boKhokho (the beauty of our ancestors), Zizipho delved deeper into her Xhosa heritage, this time – focusing on the intricate relationship between hair and Blackness. In a five-month endeavour, Poswa crafted and adorned herself with 12 distinct hairstyles, meticulously documenting each manifestation through photography as an integral aspect of her artistic process, with an accompanying set of sculptural works. As Zizipho notes on the process, “I usually use bright colours – that is the space I’m most comfortable in. For uBuhle boKhokho, the works were a celebration of being Black and of Black hair and its strength, so the collection had to be black. I was tempted to use colour but I had to return constantly to Blackness as the foundation of this collection. I sought different tones of black and in that, I found the vastness and richness of black as a colour and being Black as who we are.” 

Zizipho’s foray into bronze – photography – and technical mastery is perhaps triumphed only by her commitment to cultural storytelling. Zizipho’s role as a conduit for the essence in being a woman, being Xhosa, being African and being an artist – it is profound and illuminating, inspiring generations of artists present and still to become, “I pinch myself everyday. I’m so proud to be where I am – I am this artist that others can look up to, because I didn’t have that. There’s young ones who can look up to me and Andile and the space. My story is not an overnight success but it is a story of success. We are pushing really hard for access to be experienced by all who choose to come after us.”

Visit Imiso Ceramics at the Old Biscuit Mill HERE 

Follow Zizipho Poswa HERE
Follow Imiso Ceramics HERE
Follow Andile Dyalvane HERE
Follow Southern Guild HERE

Written by: Holly Beaton

For more news, visit the Connect Everything Collective homepage www.ceconline.co.za

Digital Sangoma releases new track titled ‘Past Life’

Digital Sangoma releases an emotionally charged new track titled ‘Past Life’ paying tribute to leaving the past behind and embracing a bright and hopeful future. 

Singer-songwriter, producer, and DJ, Digital Sangoma, releases his latest single titled, Past Life. Past experiences can weigh us down, making it tricky to embrace new opportunities or connect with the people we adore. But, it’s a message of hope. Our history does not trap us, and we have the power to craft a new path for ourselves. It’s natural to feel uneasy, but we shouldn’t let those feelings keep us from living our best lives and cherishing our loved ones. When we push ourselves to try new experiences and meet new folks, we unlock unimagined growth and potential. Digital Sangoma hopes we can all gather the courage to dive deep into the unknown openly, armed with easy chilled dance tracks like ‘Past Life’, with influences of Afro-house.

Stream ‘Past Life’ HERE

Connect with Digital Sangoma:
Instagram: Digitalsangoma
Facebook: Digitalsangoma
Twitter: Digitalsangoma 
Music: https://withkoji.com/@Digitalsangoma

David Marston & Liam Mockridge release their collaborative track titled ‘The Spark’

Dive into the effervescent soundscape of ‘The Spark,’ the latest electrifying collaboration between Jamaican producer, David Marston, and the rising vocal powerhouse, Liam Mockridge. This track is a shimmering fusion of electronic pop, nuanced with the pulsating rhythms of house and the underground echoes of garage influences. 

At its heart, ‘The Spark’ is a vivid narrative wrapped in a melody, recounting a serendipitous encounter that’s both romantic and whimsically real. The lyrics, steeped in rich imagery and emotive dialogue, transport the listener to a moment suspended in time — a night where sparks flew and the unexpected was the only certainty. From the intoxicating pull of a “sweet perfume” to the playful aftermath of a lost phone, the song weaves a tale that’s as relatable as it is enchanting. 

Liam Mockridge & David Marston

Liam Mockridge’s slick and melodic vocals glide effortlessly over the bubbly, infectious beat. The track balances light with dark, humor with sincerity, and reality with the magic of potential. The track is a commemoration of those chance encounters that leave us wondering, dreaming, and always, always dancing.

Stream ‘The Spark’ HERE

Press release courtesy of Only Good Stuff

Ananya releases first visuals off debut EP in ‘i’m too nice’ music video

Rising Pop star, singer/songwriter, fashion creative, and mental-health activist, Ananya, releases the first official music video from her debut EP, i woke up one night, for the lead single, i’m too nice.

The visuals for the hit single, which can be found on key DSP playlist charts globally and is receiving love on radio in territories such as the UK, US and South Africa, takes a visual representation of the song’s theme of self-discovery and assertiveness depicted in a fantasy world and hopes to leave viewers feeling happy or empowered after watching it. Directed by Ubu Entertainment’s Sophie Fazio and Bella Kouds, Ananya’s i’m too nice music video is now live on YouTube.  

“Creating a straightforward visual representation of the song’s meaning was a lot of fun. The character goes through different emotions and eventually realizes her progress enough to let go and go back to sleep. I’m thankful to everyone involved in making this music video because it perfectly captures the inspiration behind the track,” shares Ananya.

Being the bigger person can sometimes be tiring. The lyric, “since the beginning, I’ve always been the bigger person,” really guided the direction of Ananya’s i’m too nice music video. In a dreamy journey, Ananya finds herself quite literally the “bigger” person in a miniature world, one where she very clearly doesn’t quite “fit” in. Throughout this lonely yet intriguing adventure, we see her explore curiosity, anger, contemplation and eventually understanding and accomplishment being comfortable with where she finds herself.

As the video progresses, the character finds herself in the mountains, quite content with where she’s standing and the view she’s looking at (that being the past and the journey she has travelled). In the beginning, it’s lonely and hard to see what’s ahead. Letting go of what’s passed and walking away from things that can’t be changed quite literally has helped Ananya sleep better, and we see this interpretation unfold too for this character.

Recorded between Cape Town and London, Ananya’s debut offering has been a labour of love and showcases her at her most vulnerable and honest self. On the success of her EP, Ananya shares: “It’s thrilling! Above all, I feel incredibly touched when someone can use my music to contribute to their path. That’s my biggest wish.”

Watch ‘i’m too nice’ HERE 

Connect with Ananya:
Facebook: @ananyamakesmusic
Instagram: @ananyamakesmusic
TikTok: @ananyamakesmusic
Twitter: @ananyaworldwide
 

Press release courtesy of Sheila Afari PR

Tyla’s COLORSxSTUDIO performance was perfect

Aesthetic music platform COLORSxSTUDIO is one of the beautiful sonic destinations that exists in the digital landscape. Utilising the power of music to transcend borders, the platform invites a myriad of artists from around the world to perform in their stripped back studio, pairing each performer with a colour – evoking a calmness and cohesiveness, that focuses in on the pure act of performance itself. 

South Africa’s rising superstar Tyla’s ‘COLORS SHOW’ is an incredible example of Tyla’s intention to reach international heights while remaining focused on music – as COLORS curate their selections very specifically, often inviting ‘niche’ artist to offer their audience a nuanced variety in a world of oversaturated, hyper-manufactured music. 

Set against a sandy, slightly dusty pink colour – Tyla performed her track ‘On and On’ ahead of her forthcoming debut album. The colours of her show are reminiscent of the earthy hues that have tempered her break-out hit ‘Water’, signalling an artistic creative expression rooted in organic tones and softness, perfectly aligning with her soft, dreamy RnB vocal range.   

As a global phenomena with the success ‘Water’ on TikTok, Tyla is now the highest-charting African female solo artist ever on Billboard Hot 100, having secured a no.10 spot on the coveted list, as reported here by Okay Africa. Absolutely incredible.

For more news, visit the Connect Everything Collective homepage www.ceconline.co.za

Reimagining Heritage, Archives and Museums: Today/Tomorrow mentorship programme

An exciting new opportunity for young graduates or professionals interested in the heritage, archives and museum sectors has just launched. Reimagining Heritage, Archives and Museums: Today/Tomorrow is a new project that consists of three components, namely an international convening being held in Cape Town from 13 – 15 February 2024, a series of professional meetings in Johannesburg and Pretoria following the convening, and a parallel mentorship programme. 

The mentorship programme is a tailor-made skills-sharing and development programme that will include virtual learning and in-person sessions to provide a platform for new voices to expand their knowledge and build networks. These sessions will be shaped around the convening themes and will aim to provide on-the-ground experience in curating and coordinating a convening. Mentees will have the opportunity to attend the convening and participate in the professional meetings.

Successful applicants will enjoy the opportunity to expand their knowledge and grow their network, with the support of some of the most prominent figures in the heritage, archive and museum sectors in Southern Africa and France. Individuals from South Africa, Lesotho, or Malawi are encouraged to submit their application now to seize this once-in-a-lifetime opportunity to gain invaluable experience in the heritage, archives and museum sectors. 

All travel and accommodation costs relating to the mentorship programme will be covered by the convening, and participants will receive a stipend. 

This project is an initiative of the French Institute of South Africa (IFAS) and the Embassy of France.

Reimagining Heritage, Archives and Museums: Today/Tomorrow mentorship programme

Programme highlights include

January virtual learning: A series of virtual knowledge-sharing sessions featuring a combination of live and recorded content and reading material will serve as the first learning opportunity. 

13 – 15 February in-person learning intensive: During these three days in Cape Town, mentees will engage with the convening programmes, delegates, key tours and activities and participate in workshops with the mentors and invited participants. 

16-18 February Investec Cape Town Art Fair: Mentees will attend the fair along with other planned cultural events in and around Cape Town. 

19 – 21 February professional meetings: Mentees will reconvene in person a week after the conference for three days of professional meetings in Johannesburg and Pretoria. They will engage in a programme of visits to cultural institutions and heritage sites and social gatherings with selected professionals. 

March virtual debrief and review sessions and submission of programme report.

You will be a suitable candidate if: 
You are a citizen of South Africa, Lesotho or Malawi 
You have recently graduated/are at the start of your career in the heritage, archive, museum or cultural sector 
You are between the ages of 20 – 29 
You will be available to travel and attend the international convening in Cape Town from 13 – 18 February 2024, and attend the professional meetings in Johannesburg from 19 – 21 February 2024. 
You will be available to attend virtual information, training and workshop sessions in January leading up the convening and in March. 
You are working in or have a keen interest in the heritage, archive and museum sectors, and plan to make a career in one of these areas 
You have some experience in, or are interested in, writing. You will be asked to write content about the convening (e.g. reporting on specific panel discussions, or summarising the outcomes of a workshop) for publications like IQOQO, as well as for reports to partners and funders. 
All travel and accommodation costs relating to the mentorship programme will be booked and paid for by the Reimagining Heritage, Archives and Museums: Today/Tomorrow project. Participants will also receive a stipend. 

Interested individuals are encouraged to submit their application by 13 December 2023.

Submit your application HERE 

Learn more about the Reimagining Heritage, Archives and Museums: 
Today/Tomorrow project HERE

Press release courtesy of Narrative PR

For more news, visit the Connect Everything Collective homepage www.ceconline.co.za

Rich Mnisi releases ‘LOVE UNITES’ Pride collection with adidas, for iconic football club Manchester United

In the latest chapter of soccer and fashion’s intertwining relationship; South African luxury brand Rich Mnisi have announced their continued partnership with adidas Football, specifically focusing on LGBTQIA+ visibility. Early this year, the brand launched their Pride 2023 campaign titled ‘Let Love Be Your Legacy’ which celebrated LGBTQIA+ athletes. Now, Rich Mnisi has announced a continuation of this partnership; a Pride collection exclusively for Manchester United. 

Professional football has been actively addressing its homophobic past. Leagues, clubs, and players have engaged in promoting diversity, tolerance, and acceptance. High-profile players have used their platforms to advocate for equality – with rainbow armbands, themed matches, and partnerships with LGBTQ+ organisations showcasing allyship in the sporting world. A specific moment is the #LoveIsLove campaign started by Arsenal and Lvierpool fans, which saw some of their players sporting rainbow laces.

Rich Mnisi X adidas X Man United, courtesy of @rich_mnisi IG

This collection is a huge, cross-continental example of amplifying Pride in otherwise ‘mainstream’ spaces – an incredible feat for representation. 

The collection features a training kit and a tracksuit, tempered by a camouflage pattern in rainbow style colours. Love truly does unite and we couldn’t be prouder. 

This is a developing story, follow Rich Mnisi HERE and adidas Football HERE to follow more news of the collection release.

For more news, visit the Connect Everything Collective homepage www.ceconline.co.za

Backyard – the sonic-led fashion brand that’s pushing boundaries and connecting creatives

All of the greatest creative pursuits are born from rebellion. For sonic-led fashion brand Backyard, rebellion is their philosophy and ‘Make Noise, Not Friends’ is their manifesto. As a testimony to the detailed-oriented, world-building vision so critical to developing a brand that becomes a movement; Backyard is the visual, tactile culmination of a few house parties that happened some years ago, in south Joburg. Now, Backyard Group is a multi-thread vessel of South African potential, conceived for international status. As a collective, agency and brand, Backyard draws together the sounds and styles of subculture into a movement that offers experiences, a clothing brand, co-creative collaboration – and one of the strongest campaigns we have ever seen to originate from South Africa. I don’t say this lightly. 

One of Backyard’s co-founders, Shadin Kara, explains their origins, “Backyard unofficially started around 2018 in the south of Johannesburg. I used to throw house parties with my friends – that’s actually how we got the name, it was literally in a ‘backyard’ – and it became quite a success. We wanted to bring something to younger creatives in the south of Joburg who maybe didn’t find accessibility so easily into Joburg events. At that time, it was very hip hop centred. Initially, it was just a space for ourselves, but when we started bringing the parties around the rest of the city – we saw there was a real space for what we were doing.” Born out of a sense of separation from the relatively saturated and exclusive dynamics of Joburg, the initial success of spreading Backyard indicates a kind of truth; creatives everywhere tend to suffer with imposter syndrome and the only remedy for this is connection. Backyard is one of the beautiful products of the 21st century’s digital age, as a movement that understands the power of physical experiences – and this hybridised vision is arming them for the border-less world that we are witnessing creativity push in this decade and beyond. Shadin explains the team dynamics, “we are currently a team of six. I have two other co-founders, Brandon and Kurt. We’re a mix of creatives – so Brandon is head of creative and a graphic designer, Kurt does marketing, then we have Amy Zama as our stylist and creative direction. We have Phuti as head of pattern-making and production and then Lily, who does our screen-printing.”

Backyard Campaign photographed by @Solosworld_

In 2020, COVID hit and suddenly Backyard was faced with lock-down restrictions. From this, the idea for a clothing brand was born – “as a team, we’ve always been tapped into different creative fields. So fashion is a natural consequence of that from my perspective – I was at LISOF and I always knew I wanted to do clothing, I just didn’t know how or when. COVID was really the catalyst for this. We were already doing activations for other brands and obviously with the restrictions, we had to find a way to keep the momentum going. We decided to put some of our savings into a studio in New Town and we started printing our own T-shirts.” Shadin says, explaining that Backyard as a clothing brand is one manifestation for their broader vision, “our background is in creating experiences – so we are focused on creating a world that people could live in. Clothing was the next step and it started as merch and now it’s slowly growing into its own clothing line.”

Visually, Backyard reads like its very own subculture. Drawing on references from punk, to y2k and cyber aestheticism – the brand effortlessly blends universal, cultural phenomena through a South African lens. This is their primary focus; to forge South Africa among the biggest international players from Berlin to Paris, Amsterdam, Tokyo and so on. I ask Shadin about the influence of subculture, to which he says “music has always been one of our first reference points. I’ve always been fascinated by how music influences how people dress, how they behave and connect. I was always interested in punk subcultures and the whole idea of rebelling – and not just going against something, but actually creating something of your own as a response to not having your own space. I think this is fundamental to Backyard, this notion of ‘self-making’ our own world.” In terms of their narrative, Backyard’s approach is founded on their lived experience, “as a collective, we all come from suburban backgrounds and middle-class contexts. It would be disingenuous for us to try to tell a story that was different to our lived experience – like the incredible collectives coming out of townships. We always bring back everything that influences us, from all over the world, back through our lens as South Africans.”

With a non-conformist attitude, “our focus is to build a brand that can compete on an international level, but still retains its South African energy. Involving creatives in South Africa is very important to us – collaboration has always been a part of how Backyard works. We look for creatives that are developing their potential, so between music and community – those are our two major influences.” explains Shadin, noting that multi-sensory experiences are foundational to how Backyard will always exist; this is why pop-ups are so critical to them. 

Quickstrike photographed by @Solosworld_

Backyard Vest photographed by @hlengiwelala

Quickstrike photographed by @Solosworld_

For their sonic experiences, Backyard are masters of creating momentary worlds in which connectivity and ambience are perfectly tuned to suit whichever context is required. Shadin notes their layered offering, saying that “the events side is composed of three entities. We have TREBLE, which is focused on African dance music – but in a setting similar to a nightclub in Berlin, for example. We have taken all these references that we have seen through the internet or experiences we’ve had ourselves – so instead of playing techno or acid house, we have Amapiano or Afro-tech. TREBLE takes place in autumn / winter, and is a nightlife experience. Then, RUMOUR is more of our day-time, eclectic offering – afro-beats, hip hop and RnB and that runs during summer. We don’t have house parties anymore – logistically they’re a nightmare.” A key focus for the brand is their vision for artist development – not as a record label would, but more as assisting an artist find their particular essence for a specific expression towards an audience. In this way, Backyard functions as curators for shaping South Africa’s creative culture, as Shadin says, “finally, we have our live experiences. We work with creatives in our circle to develop their presence during a show. A lot of upcoming artists get paid to perform at shows but there’s very little attention or development involved – no curation or anything like that. So, we assist them with a focused show in which we do creative direction, set design and create ambience.”

With a vision rooted in equal parts grunge as it is totally clean and precise, Backyard is set for major things. As we set forth into an unknown future led by technology, movements like Backyard will be the defining difference in blending nostalgia, futurism and cultural preservation. Lastly, I ask Shadin what the vision is ahead for Backyard,

“Our goal for the next five to ten years is to bridge the gap between South Africa and the rest of the world. We want to find like-minded creatives in different parts of the world to build a network of connecting and sharing. We look at ourselves as an agent of bridging these gaps. Our connection with The New Originals is an example of this – as an Amsterdam-based brand with a global focus, collaborating with them has shown us what is possible. When they were in South Africa, we did events and dropped a piece, and then we had a pop-up in Amsterdam. We’re hoping this will be an annual thing and that we can do this with other creatives in more cities around the world.”

Photographed by @lildiorchain_

Backyard in Cape Town this December: 
14 – 17 Dec : Backyard Pop-up Store at Pot Plant Club
16 Dec : Backyard Broke Klubhouse Takeover

Shop Backyard HERE
Follow Backyard HERE
Follow TREBLE+ HERE

Written by: Holly Beaton

For more news, visit the Connect Everything Collective homepage www.ceconline.co.za

‘It Was Us’ – The Award Winning Commercial Exemplifying The Power Of Storytelling

Robert dos Santos has always been committed to the idea that the commercial is an art-form. To distil enough movement and emotion into just over a minute for a commercial to transcend its utilitarian purpose – and into the realm of true storytelling – is a rare feat. Yet, it is a feat that Rob and his production company  ‘And.’ are mastering. A specialist in weaving together aesthetics, casting, messaging and more (I won’t list the plethora of skills involved for directorial vision); Rob’s ability to derive meaning from the commercial format is so distinct, that his latest commercial has both won and been nominated at short film festivals. For a commercial, this is unpractically unheard of. It is also unchartered territory. 

‘It Was Us’ is an intimate portrayal of a couple’s life together, for the world’s first virtual reality dating app, Planet Theta. Conceived by a leading innovator in the gaming industry, FireFlare Games, the app marks a revolutionising trajectory for relationships in our hyper-technologising world. So often the conversations around VR veer off into all kinds of cynical and unfounded directions – we imagine a world in which our connections with one another will evaporate and in which we are left with all but pixels to remedy our sense of belonging. This uninterrogated bias is perhaps why, when I watched ‘It Was Us’, I was incredibly moved. On multiple levels, the commercial offers an inarticulable depiction of what it means to be in love while showcasing the potential for virtual reality to liberate us from the constraints of space and time. Relegated to a powerful heirloom, the VR headset featured in ‘It Was Us’ becomes a relic of varying aspects of the human experience: our lives, our memories, our relationships, this planet – this digital age – and the possibilities of the future. In just over one minute, I was left more involved than I have been before with the notion of altruistically-designed technology as beautiful and momentous; far less daunting and far more promising. This is the ultimate concern of storytelling; to change or stir in someone, what existed previously.

The initial concept for ‘It Was Us’ was conceived by Charlie Southall and Dan Walsh at London based video production company, Dragonfly, ultimately resulting in a cross-continental collaboration with ‘And.’ in South Africa. Emphasising the approach for a diverse and enriched narrative to showcase the potential of Planet Theta, the brief focused on the app’s “ambition to transcend geographical boundaries, enabling individuals from all walks of life to discover meaningful connections.” As director Rob dos Santos explains, “The initial seed that Dragonfly approached us with was centred around a couple and their experience – and I loved it. This idea of love between two people became the central tenet of the ad. I wanted to challenge our preconceived ideas about the superficiality of dating apps and virtual reality, and bring the audience back to seeing technology as these tools for that are always about us and how we can use them. We wanted to ground the narrative to a very simple, very real concept of love.”

The commercial features a crescendo in which the couple have a fight – an unusual departure for an ad, in which great care is often taken to only highlight the most joy and positivity. This risk-taking moment, though, is what amplifies the entire narrative of ‘It Was Us’ to an artistic place, more akin to the short-film category (in which the ad has actually found itself). Rob explains that, “working with Charlie Southall and Dan Walsh was amazing, especially to experience both Dragonfly and Planet Theta’s willingness to test out short-film style sentiments for a commercial purpose. I think the future of commercials is heading into a new era. We have gone from very simplistic advertising, to very influencer-driven advertising – now, I think we are craving authentic, honest story-telling that can make us feel something, or think in a new way. I think this approach will make ads, that are made in this way, as timeless – they won’t speak to a certain time or trend in advertising. Rather, they’ll have the capacity to be felt by anyone, at any time going forward, from base emotions.” 

The dual-nature of ‘It Was Us’ as both a story and a commercial has seen the ad welcome incredible success. Rob explains that, “I think it’s a testament to the ad itself that we got into the Paris Short Film Festival, as well as the BAFTA-qualifying Aesthetic Film Festival in London, and we won at the Indie Short Festival. Being in and amongst indie films was a very cool place to be.” Rob dos Santos continues to redefine the cinematic potential of advertising, with ‘It Was Us’ showcasing the potential of cross-collaborative, courageous filmmaking, as seen between ‘And.’, Dragonfly Video Productions and Planet Theta. May the future of commercials be emotion-led, as profound keepsakes and time-stamps of the human experience.

Watch ‘It Was Us’ HERE 

Follow @thatand.co
Follow @dragonflyvideolondon
Follow @planettheta 

About Dragonfly Video Productions:
Dragonfly Video Productions is a creative agency based in the UK, renowned for delivering exceptional content across various media platforms. With a passion for innovation and storytelling, Dragonfly Video Productions strives to push creative boundaries and create captivating experiences that resonate with audiences worldwide.

About ‘And.’:
‘And.’ is a leading production company founded by director Robert dos Santos and producer Byron Davis. Based in South Africa, “And.” specialises in bringing imaginative concepts to life through compelling storytelling and cutting-edge production techniques. The team at “And.” is dedicated to pushing creative boundaries and creating transformative content across various industries.

About Planet Theta:
Planet Theta is the world’s first VR Dating App, revolutionising the dating landscape by providing users with an immersive virtual dating experience. With advanced technology and a user-friendly interface, Planet Theta enables individuals to connect, interact, and forge meaningful relationships within a virtual environment.

Written by: Holly Beaton

For more news, visit the Connect Everything Collective homepage www.ceconline.co.za

‘The Digital Jazzman’ – Saul Madiope on Elevating the Essence of Jazz

From the dawn of chants for freedom across the Mississippi rivers to the liberation toils of umzabalazo (the struggle against apartheid), the ensemble of flutes, drums, saxophones, trumpets, pianos, flugelhorns, cornets, electric organs and the roaring instruments of tonal communication, have ranted and raved across a sprawl of wavelengths –  to share the story of collective anguish in all its glory and gore. From the early days of bebop, cool and modal jazz to the later development of jazz fusion, we often find a sacred relationship with our ancestry when we sit in a session of anything between blues and ragtime, free jazz, fusion, hard bop, swing and more.

These varied forms of American jazz made its way into South African shores, more particularly via the bootleg system (according to the “Gallo Vault Sessions” 6 Part Podcast Series) and have since had a profound impact on South African jazz, which has been deeply rooted in the country’s complex history, reflecting a fusion of diverse influences. Emerging in the early 20th century, the genre took shape with the creation of marabi, blending African rhythms, European harmonies and elements of American jazz. The cultural vibrancy of Sophiatown during the 1940s and 1950s became a pivotal moment, fostering the growth of iconic musicians like Hugh Masekela and Abdullah Ibrahim and would later develop icons such as Sipho Hotstix Mabuse, Busi Mhlongo, Mariam Makeba, Sipho Gumede, Thandiswa Mazwai & Simphiwe Dana and more.

29 years into democratic freedom, the pleas of the late Mam’ Busi Mhlongo and Mam Mariam Makeba fall subtly into the church harmonies of Pretoria streets, where we find Rorisang Saul Madiope intricately weaving the sounds of freedom and its never-ending post-apartheid struggle in which we contend with inflation, the search for skilled education, and navigating the work economy in the wake of a pandemic period. Is there one single way to define jazz? Saul doesn’t seem to think so, as he expresses: “Jazz, in my view, should not be confined to a singular definition. The beauty of jazz lies in its boundless possibilities—it can be anything one envisions. Attempting to confine Jazz  limits its creative potential. While traditional jazz recordings often involve live performances in auditoriums, I, on the other hand, craft my music digitally on a computer, utilising the many instruments available in the digital realm. The creative process becomes more fluid and dynamic, allowing me to experiment and produce what might take an extended period in a traditional setting in a single session.”

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A co-founder of Dream.Believe.Do Records, Madiope’s musical tapestry, as woven in albums like “Ditoro Tsa Kolobe,” “Motherland Jazz”, and “The Crossover II,” reflect the rich hues of Pretoria’s cultural landscape. The consistent thread of opening prayers in his albums, like “Tsela Ya Batsamayi” and “Thando’s Prayer,” unveils the spiritual foundation of his creativity, rooted in the quiet church melodies and traditional sounds of Pretoria. These spiritual echoes, combined with his diverse influences, contribute to the uniqueness of his sonic palette.

“The Crossover Album” with its roster of local and international collaborations, epitomises Madiope’s commitment to transcending musical boundaries. The production value shines through with a seamless fusion of genres, exemplifying the “feels” that guide his creative process. The international acclaim of “Motherland Jazz” on platforms like NY Times Square Billboard and HBO’s “In Treatment” series underscores the production’s prowess, elevating Madiope’s brand recognition and establishing him as a force in the global music landscape.

Beyond the melodies and rhythms, Madiope’s music carries a profound vision—to connect and make listeners feel deeply. The influence of his mother and the homage paid in tracks like “Mama” reveals a deeply personal connection to his craft and the spiritual core of his artistry. As an independent artist and label owner, Madiope envisions impacting the world, not just with his music but by inspiring fellow artists to shoot their shots and break through barriers.

Within the confines of jazz, where notes weave intricate tales and melodies narrate their own tales, Saul Madiope is a testament to the boundless possibilities within the genre. In this interview, we get into the heart of Madiope’s creativity, exploring the nuances of his inspirations, the spiritual underpinnings of his music, the global impact of his independent artistry and more.

Q: With Jazz, it’s sometimes a single instrument; other times, it’s the entire composition ensemble. What about Jazz culture drew you towards the saxophone and made that your instrument of choice?
Saul: It was actually a matter of great coincidence. I was travelling with my mother and daughter by the mall and came across a store with a Saxophone on sale for around R8000. Once I saw that, I felt it was a steal, and once I was paid, I bought it and was inseparable from it. From as young as 12, when I first learned to play the flute in church, I couldn’t read music, but I learned to memorise the harmonies and decided to transfer that skill set to the saxophone. I used YouTube tutorials, and a friend of mine showed me the mouthing of the instrument. It was not a thing where it was premeditated; it was more of a thing that just happened right now, you know?

Q: You are not only well versed in Traditional and Contemporary Jazz but also in Neo Soul, Hip-Hop and R&B. What did you learn to produce first, and what determines your interest in a genre?
Saul: Well, you know, when it comes to my music process, it’s kind of like I’m just riding the vibe. I don’t really have this master plan or anything. I’m all about going with the feeling, letting the inspiration hit me. I’m really into chopping up samples—I love that stuff. It’s like I take these snippets and turn them into keys I can play on my keyboard. It’s a bit like cooking, throwing in ingredients until it tastes just right.

So, the sound is the boss. If it sounds good and hits the right notes, that’s the direction I roll with. I wouldn’t call myself a jazz genius or some opera maestro. It’s more about the feels. I want my music to be soft, you know? Something that really connects and makes you feel a certain way. That’s the sweet spot for me.

When it comes to what I create first, it’s all about the moment. No set plan. Today, I might be all about these chill vibes; tomorrow, it could be a jazzy bass kind of day. It’s like catching a vibe in the moment. That’s where the magic is, in the feeling. If I can feel it, I know someone else might catch those vibes, too. It’s like sharing a piece of the magic.

Photographed by Fluorescent Imagery.

Q: From “Kolobe Ya Pitori” to “Sunshine in Pitori”, you are heavily rooted in odes to Pretoria. How influential was the traditional and contemporary landscape of the city to your creative outlook and diverse palette for production?
Saul: Oh, man, Pretoria’s impact on my music is massive. I’m a total patriot. Wherever I go, I want people to know where I’m from because Pretoria is amazing – beautiful and packed with talented, great people. Growing up there really shaped my sound and my ear. It’s like, from my time in church, the vibes were different, you know? It was a quiet church, but they sang a lot, and we had these traditional instruments – trumpets, drums, the whole deal.

Pretoria is unique because you meet so many diverse people. I’ve heard some seriously unique music that others might find weird, but it’s all thanks to the people I’ve met here. From primary school to varsity, the folks around me really shaped my sound. Pretoria is a melting pot of influences, you know? House music is huge here and always has been. That’s why you catch a bit of that in my sound. Jazz, too – the shows at the State Theatre were a big deal, and my dad used to take me. People think Jazz is for old folks, but my dad was like, “Let’s go,” and I ended up falling in love with it. Jazz has this universal appeal that inspires other genres, and I owe that to the shows I caught in Pretoria.

This place has a groove, man, and I try to bring that into my music. It’s also cool to have different roots – my ancestors are from Botswana. When I make music there, it’s a whole different vibe from what I create in Pretoria. Every place has its own energy. When we travel, I always say tap into that energy and let it shape what you create. Pretoria’s energy is huge on me – I carry it wherever I go, and I let people know about this groovy place called Pretoria every chance I get.

Q: From ‘Tsela Ya Batsamayi’ on ‘Motherland Jazz’ to ‘Thando’s Prayer’ on ‘The Crossover II’, there has been a consistency in an opening prayer of sorts to lead the albums. What role does spirituality play in the creative direction of your music?
Saul: Well, it’s all about tuning into the spirit for me. I wouldn’t be able to make music if my spirits were empty. It’s like the core of why I even make music in the first place. It’s crucial to translate or transcend that through the music. Track one, for me, is always a prayer. Opening with a prayer is a nod to how I was raised. Church had a massive influence on me, especially musically. I even learned my first instrument there. 

It’s about silencing yourself and listening. Getting that idea that comes from “nowhere” and tapping into it. Beyond culture, it’s like a universal experience of energy. I go with that energy; that’s how I create. I don’t want to lose that because it’s pure. It becomes so pure, and I think that’s what people need in the world. We need to listen to that kind of frequency of music.

Q: My favourite cut on ‘Ditoro Tsa Kolobe’, your first EP, is ‘Mama’ is a fitting ode to every child’s relationship with their parent(s), especially their mothers. What are some of your childhood memories with your mother that inspired the song and your journey as a young father?
Saul: Oh, man, what a beautiful question! You know, one thing that really stands out from my childhood with my mom is the awesome road trips we used to take. Escaping the neighbourhood and driving to places like Durban or PE – those were the days. But hustling makes it harder to keep up with those adventures as you get older. Still, those road trips are some of my fondest memories, bro. I really miss the travels, like, if there’s anything I miss a lot, it’s gotta be the travels.

That track was inspired by thinking about how much my mom has had my back. She thought I was crazy when I said I wanted to do the music thing, but even though she might have been like, “What is this guy saying?” she supported me anyway. When I crafted the track, I reflected on all the times she’s been there for me, you know? It was a gratitude trip for everything she’s done while I was growing up. My parents, both mom and dad, really shaped who I am – there’s no denying that.

And now, being a parent myself, it’s a whole different, beautiful experience. The creative process has a unique flavour to it. I’ve got another track on the same album dedicated to my daughter. She’s a massive inspiration for my music. You’ll surely catch more of that vibe on my upcoming projects. Right now, she’s practically my studio buddy. I’m always in the studio, just trying to immerse her in music. Who knows, maybe one day she’ll pick it up, but the advantage she has that I wish I had is learning instruments from such a young age. So, I’m making sure she gets that opportunity, you know? Whether she uses it or not doesn’t matter. I just want to feel like I passed on that skill because it’s what I know.

Q: Your music ‘Motherland Jazz’ has been featured on the NY Times Square Billboard multiple times, in addition to being playlisted on HBO’s “In Treatment” series and BBC Radio. As an independent artist and label owner, how has this affected your brand recognition and development? 
Saul: It’s been a game-changer. You know how it is for indie artists – it’s like having a killer CV for a job application. Without it, you’re just not getting through the door. Initially, it was wild because no one knew who we were. It’s like shouting into the void, you know? But, and this is the crazy part, making music with genuine intent has a way of getting noticed. We snagged a spot on an HBO playlist through Apple Music. Some guy at an agency heard our track on that playlist and hit us up. Talk about a lucky break!

Sure, fate and luck play a role, but once you’re in, you’re in. It did wonders for our brand, giving us this edge. It even came in handy when labels came knocking. I wasn’t eager to sign with just anyone. I wanted to see how far I could take things solo, and I wasn’t about to be someone’s puppet. Luckily, I found a company that gets it, a real partnership, not some toxic mess. But, let’s be real, they wouldn’t have given me the time of day if they hadn’t checked out our track record.

My advice to fellow artists? Shoot your shot everywhere. You never know where it might land. Even interviews like this one add some serious street cred. It’s like, “Hey, we’re rolling with the big dogs.” So, yeah, it’s been a real game-changer for us.

Photographed by Morongwa @mrngw_

Q: A standout element of ‘The Crossover Album’ is the roster of local and international collaborations. How do you feel this quality of collaborations added to the album’s credibility and what it continues to achieve on the global landscape?
Saul: When I first got into production, I was concerned that South African audiences might not connect with my music as much as with other artists. So, my initial approach was to reach out to numerous international artists, taking my chances by sending emails and direct messages. I believed collaborating with artists from different parts of Africa and the world would expand my market and bring in new listeners and fans.

One notable example I considered was the band “BCUC (Bantu Continua Uhuru Consciousness)”, which enjoys global recognition but isn’t as well-known in South Africa. It’s similar to the situation with Muzi, a huge international artist who doesn’t receive the same level of recognition in his own country. I envisioned taking a similar path to gain international recognition and decided to start building networks overseas independently. Unlike some artists with agencies to handle this, I had to manually search for artists on Instagram, send emails, and persistently follow up until something clicked.

What’s interesting about this approach is that you don’t necessarily need to collaborate with super-famous artists or those signed to big labels. Good music exists everywhere, and connecting with artists who resonate with your style can help you reach specific audiences. This approach has been instrumental in building a diverse and widespread fan base, opening up opportunities for international performances.

Q: With future projects, do you plan to leverage this distribution deal to reach new audiences and markets?
Saul: Yes, definitely. In the music space, having alternative sources of income outside the industry can enhance your music career. I view labels as banks that provide loans, and you repay them when it’s time. If you secure a good distribution deal, you can save and make money beyond music. Signing with labels has its perks, like access to networks for tours, but initially, you need them for those connections. As you progress, you develop your own networks, and having financial independence allows you to navigate the industry on your terms when dealing with significant players.

Q: Thank you for joining us for this interview. Before you go, can you tell us more about “Digital Jazzman?” What can we expect from you in the near future? Is there a new project in the works, more visuals, or a tour? 
Saul: “Digital Jazzman”, the concept and name, embodies the essence of Jazz as a sophisticated and nuanced sound that defies rigid boundaries. In the world of Jazz, there’s often a tendency to prescribe a specific sound, and those who do not adhere to this predefined notion can sometimes face scrutiny from what I playfully refer to as the “jazz police.” These individuals prefer a more academic interpretation of Jazz, but what I’m advocating for with “Digital Jazzman” is a departure from these limitations.

“Digital Jazzman” is not just a name; it represents a mindset that refuses to be confined by preconceived notions. “Digital Jazzman” seeks to challenge the conventional norms associated with Jazz, especially in the context of how it is created; this album also serves as an introduction to a different facet of my identity, transitioning from my usual focus on exploring my other family totem. The subsequent album, “Motherland Jazz 2”, will delve into the rich stories of my ancestors from this alternate lineage.

The sacred element of one’s relationship with virtually the mother of all music are contained in the liner notes of Jazz albums. To have that parental male figure narrate stories of how they recognise which sessions musicians played which notes, drum kicks, sang which backup vocals in what tone, key, and register is the pride and joy of the tuned footnotes of an aching people. Jazz lies in the history and memorabilia of where we come from and how we use the lessons in these culture-defining moments that inspire a generation of innovators and revolutionaries. Saul Madiope not only makes the soundtrack to an anointed life but also represents a generation on the path to ancestral rediscovery. It is an honour to drown myself in a facet of healing woven into Madiope’s sonic textures.

Written by: King Cedric

For more news, visit the Connect Everything Collective homepage www.ceconline.co.za