A Word From The DJ Community
Analytics can be a great tool to assist a DJ in preparing for their set. By having access to charting sounds and personal preferences through algorithmic information, this can be exchanged with Beatport and DJ support platforms, with DJs and event organisers in collaboration coming up with ways to understand their market before they show up to give them a show. These shows, thoughtfully curated and engineered through precise information and collaboration, could be the most memorable experiences where classics are appreciated, new music takes the crowd by surprise and they submit DJ requests that can make the audience feel part of the mix and if you take that mix and make it live on SoundCloud? That’s gorgeous revenue in my eyes.
The grand question as it relates to every facet of AI remains: what does the AI DJ functionality actually mean for the DJ industry? Is it a Friend or Foe? We got in touch with artists and DJs we interviewed to get their thoughts on this technological advancement and what it means for their respective careers. We have kept their anonymity and here is what they have to say.
Let’s start with our first DJ:
Q: Have you experimented with the Spotify AI DJ feature? How did you find the experience?
I have made use of it quite a bit over the last two/three weeks. I enjoy it, but I also like testing out AI in general. For me, calling it DJ is a bit misleading. AI radio is more accurate. (I think they were referring to a radio DJ’s role, the original disc-jockey). I enjoyed it when I used it and even recommended it to my mom, who always asks me to send her new music.
Q: If the Spotify Algorithm is already near-perfect at what it does, why was there a need for Spotify to introduce an AI DJ in your opinion?
For the average user, it is a great feature. In my case, I get tired of my playlists quite fast, and I always want to discover new music / rediscover some of the music I have come across and last listened to a while ago. So I use It if I want to listen to music while I am working or if I want music on and I’m not set on a particular genre, I will pop it on. I like the fact that they mix up the genres after several songs, so it keeps it exciting.
Q: Can AI assist in how you curate a set/playlist as far as algorithm-influenced research is concerned?
I don’t think Spotify AI DJ will help me with that but AI in general could definitely be very useful. An accurate algorithm assists in a big way. I often find Spotify providing me with an abundance of lovely new music based on similar songs, along with Discover Weekly and radio based on songs and artists.
When you can prompt AI with genres, BPMs, Key, energy, and even certain artists and labels and ask it to curate music based on the prompts, it will be great.
Q: Are you concerned that the AI DJ might replace your playlist curator/DJ job?
I think it will only be a concern when it can mix songs well. Then, it could replace bar and restaurant DJS. Regarding events, it’s not easy to replace stage presence, interaction with the crowd and the personal connection you get when watching a human DJ. Music and dancing are all about connection, an integral experience component.
Q: Lastly, do you believe AI is our friend or Foe? Why do you believe so?
It will bring about astronomical change in how we live our lives, and it will affect our society in a big way if not handled and regulated correctly. In saying that, we can’t fight and instead position ourselves to use and benefit from it.
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