Above all, Ponahalo rides for Joburg like no other; and she is at the heart of a creative movement that emanates from the city, which I personally feel forms the heart of our overall renaissance as a country. As Ponahalo notes, “Johannesburg has always embraced bold fashion—crazy combinations are welcomed and celebrated.” Reflecting on the city’s growth, she recalls the rapid expansion she witnessed between 2016 and 2018. “I remember seeing it boom and grow, and then, with the pandemic and the global rise of South African fashion, the momentum only intensified. The spotlight was undeniable—especially when Thebe Magugu won the LVMH Prize.” Ponaholo worked with Magugu in 2019, the year he won, and remembers the surge of pride that followed. “It was a win for the entire culture, for Johannesburg in particular. The city was buzzing—we had so much pride, so much joy. It was like, ‘We built this, brick by brick.’ And it had been on the cusp of happening for so long. It wasn’t about getting ready—we had always been ready.”
“The city has always had this culture of cool, of standing out, of excess in fashion and expression. And what I love is that it feels so natural here. When you leave, you realise just how different it is.” She recalls a trip to Berlin where the difference was surprisingly stark. “I was in Berlin on holiday, and everyone was in shorts and slops. Babe. But if I had been in Braam, no one would have batted an eye. That’s just Jo’burg—everyone is a star in their own way.”
“There’s this incredible energy here. Everyone is doing something big, something exciting. Everyone is part of something larger,” Ponahalo continues, and the city’s competitive edge is something Ponaholo cherishes deeply as a social code that keeps everyone aiming higher and higher, “What I appreciate most is how competitive it is—there’s no monopoly, no one entity dominating an industry. Everyone is thriving, and there’s always something new happening. Some people complain about there being too many events, but I love that. If one thing isn’t for you, there are twenty other options. You’re not boxed in—there’s variety.”
This diversity extends beyond just fashion, embedded in Johannesburg’s music scene. “There are gay parties, lesbian parties, spaces where trans people can feel safe and have a great time. There are inclusive spaces, balls, raves. Every kind of event exists in Johannesburg, and that, in turn, allows for every kind of music to thrive.” Ponahalo, who brings this wide-ranging energy to her DJ sets, shares how the city has shaped her sound. “No single genre dominates the city. You have piano parties, hip-hop events, punk nights, techno raves. I don’t just play one genre because I’ve experienced a city where every genre is given space to shine.”
Ponahalo’s journey as a DJ has always been about creating spaces where people feel seen and empowered. “When I started, my main focus was playing music that paired well with a girls’ night—music that made women, femmes, and queer people feel good,” she shares. She aimed to blend underground sounds with mainstream tracks, proving that these worlds can coexist. “I’ve always loved underground music—techno, hyperpop, ballroom, baile funk—but I also love pop classics, the kind of tracks that make the girls and the gays feel powerful.” Ponahalo’s musical evolution reflects the cultural shifts in Johannesburg; the city that she has grown up in and remains deeply a part of, “playing one genre is boring to me. I want my sets to be dynamic, inclusive, and unexpected. You’ll hear everything from vogue music to gqom to hyperpop. I want people to hear something familiar but also something that expands their musical world. At the end of the day, music is meant to unite.” It’s the best feeling ever when you think you’re listening to one thing, and then it shifts into something unexpected—like another part of you is unlocked in that moment. I love that Ponahalo is the kind of DJ who embodies that; who gives each person on her dancefloor permission to know their multifaceted nature, and her multifaceted nature, too.
I ask Ponahalo about building – year by year and seed by seed — on her life and vision, goals and dreams, to which she explains that “2024 was amazing. It felt so good to finally be seen by fashion brands I had admired for so long—brands I couldn’t afford growing up. To now be in a position where they’re sending me things, wanting to collaborate with me—it’s something I don’t take for granted at all. I spent a lot of time crying, a lot of time practicing gratitude. If I could quantify my tears, they’d probably fill a pool. That’s how overwhelming and beautiful it’s been. One of my biggest highlights was being flown to London by H&M. That completely changed my life” and that “I had been to London before, touring with Moonchild a few years ago, but this time, I was there with my own name, my own light. It was life-changing. I got to see Charli XCX live, which was surreal, and reconnect with so many friends who had moved to the UK. They were so welcoming, saying things like, ‘If you moved here, you’d be sorted. You’re going to be such a star.’ They really spoke life into me.”
“Traveling does that—it gives you a refreshed perspective on yourself and your work,” Ponahalo muses, and that “seeing my style and energy resonate in another country was really affirming. Strangers would stop me on the street—because, you know, in London, you’re walking everywhere—and I realised that the way I present myself, the way I stand out, translates no matter where I go. But I always made it clear: ‘I’m from Joburg. I’m from South Africa. This isn’t your style. This is South African style.’ I never wanted to be attributed to London or a Western influence. This was all us, baby.”
Last year set the tone for Ponahalo’s focus for this year; a shift toward creative direction, and further expansion of her creative expression in the world; “It was also incredible to have brands that believe in me and trust me to interpret their garments in a way that’s authentic—to me, to African hairstyles, to African expression—while also investing in me financially so I can pursue my own creative projects.This year, I really want to lean into creative direction. The relationships I’ve built with brands have put such a fire in my belly to push my personal work further. I’m hoping to start that as soon as this weekend.”
As for her advice to aspiring creatives, Ponahalo is explicit in trying everything and saying yes as much as possible; “I’d say try everything at least once. From fashion to DJing to any creative career—just give it a go. I think we’ve become so caught up in trends and aesthetics, but I believe in experimenting. Try “office core,” try “this core,” try “that core”—mix them up and find your personal style. If you’re interested in music but don’t know your genre, try playing a hip-hop set once. See how you feel preparing it, how comfortable you are performing, and how the crowd reacts. The same goes for creative directing, styling, and any other art form. I’ve done it all—I was a full-time stylist, a personal shopper, and even started a makeup course before the pandemic disrupted it. Some things stuck with me, others didn’t, and some found their way back to me over time,” and that, “with social media, it’s easier than ever to learn and connect. There are tutorials on almost anything, so there’s no reason not to give things a shot. It’s never too early or too late to start. More than anything, root for yourself—put your all into it and imagine there’s no way you can fail.”
For someone whose natural instinct is to manifest — Ponahalo is manifesting her next move, this time overseas, as she dreams of living and working in Europe, whether in London, Paris, Amsterdam, or Milan. “I feel like my style, my flair, my energy—it’s too good to gate-keep! It would be criminal not to share it with the world,” she says. Ponahalo envisions immersing herself in new cultures, growing through challenges; time abroad as a formative experience, and I agree wholeheartedly that Ponahalo is too iconic to gatekeep; South Africa, we’ll have to let her go— just for a bit, as after all— “I want opportunities to flow naturally, in creativity, energy, and finances. Bigger things are coming, I know it.”
Watch Ponahalo’s Boiler Room Set HERE
Listen to Ponahalo’s Apple Music Visionary Women Mix HERE
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