The campaign itself composed together two creative women, distinct from each other yet aligned in their respective approaches towards colour and ingenuity in their expression. Amy Ayanda is an artist and musician for whom textured colour, transient motifs and metaphor inform her work. Describing her practice, Amy explains that “in my final year at Michaelis, I developed my artistic process using dried flowers, layering acrylics and oils. Initially I thought I would focus on oils, but the birth of my daughter redirected me to watercolours and abstract line-work. This shift birthed a distinctive style that defines my current practice. My work has evolved to be more figurative lately – as I’m aiming to explore new and deeper motifs.” In terms of Amy’s thematic and referential concerns, she explains that “my art revolves around personal narratives, delving into loss and land politics in South Africa, resonating with themes of longing, belonging, love, and loss. The metaphor of a flower remains a powerful metaphor in art, and I’m very grateful to have maintained a disciplined, ritualistic practice, with a curiosity to learn and explore as foundational to my art.”
Sustainable ‘hunny’ and stylist Masego Morgan, has been a champion of local design for a long time, feeling that a localised textile and fashion industry is necessary for a more sustainable future in South Africa. Masego’s soft approach to sustainability is about finding balance, particularly with her focus on regenerative, handcrafting and re-using practices are part of her expression, a refreshing viewpoint for someone in the fashion industry to embody. The terms ‘activist’ and ‘advocate’ hold and require context and expectation, whereas Masego’s expression is ultimately invested in inspiring change in people around her, to see sustainability as ways of living that are beautiful, practical and achievable. As she says, “it’s not about being 100% sustainable, it’s about doing what we can and doing it in a way that is sustainable to us. Striving for a sustainable way of living centres around the concepts of ‘ubuntu’ or ‘ukama’, our interconnectedness with each other, the planet and the future generations to come.”
Shot by photographer Aart Verrips and styled by Kristi Vlok, the creative team behind the Canvas Studio launch ventured to Amy’s studio and Masego’s home, shooting them in the familiarity of their spaces. As the team explains, “each artist brought their individual perspective and artistic vision to the project, which was inspiring. Amy’s studio was incredible to see first hand. It provided a behind-the-scenes look at her creative space and allowed us to gain a deeper understanding of how she produces her artworks. Masego’s home in Southern Peninsula, nestled among picturesque mountains, provided a breathtaking backdrop that enhanced the overall creative experience. Masego’s unique style, with her skillful use of colour and print, added a vibrant and captivating dimension to the project.”
As Amy says, feeling aligned to the project was rooted in the interconnectedness of Cape Town’s creative community, saying “knowing who was on the team, I trusted that it was a really well thought out collaboration on their side already. I absolutely loved the pieces and Kristi did such an amazing job selecting from the collection what would be true to my personal style. I’ve known Kristi and Gabby for a very long time – we used to waitress together many years ago – and in a way, they’ve watched me grow up, so that was really beautiful to have them in my space and for Gabby to be curating the flowers while Kristi styled just felt super aligned and full circle.”
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