We love when an accidental series occurs. In 2022, I had a slightly hair-brained idea to merge together two aesthetic niches; the ugly beautiful cake trend and WGSN x COLORO Key Colours Forecast- you can read Volume 01 and Volume 02. Apparently, I am not alone in my immediate interpretation of colour through the lens of food; as these pieces continue to be some of our most read at CEC. So, I’m back, albeit with a slightly different lens; how food became fashionable.
From local culinary studios like Studio H and John Joseph’s The Anatomy of Food – to international food design and creative spaces like GABFOODS, Cantine Laszlo, Tiberi Club, Casa Lawa and CENTÁ – the art of plating, catering and conceptual food design has left the kitchen of fine-dining restaurants and have become indisputable aspects of how brands and people seek to showcase their creative vision.
Last year, The Zoe Report stated that the most interesting ‘influencer’ group on the rise were the foodies. While this piece focuses on the work of culinary studios working in the art and fashion world, it’s interesting to note The Zoe Report’s comment that “the most current examples of food/fashion influencers don’t share one specific style; they’re bringing their individual culinary backgrounds and inspirations to the table as well as their uniquely cultivated aesthetics, which embraces an even bigger online trend: accessibility. Some found their way into this collision of content as a way to create a healthier relationship with food, while others grew up working in family restaurants or creating recipes as part of a cultural tradition. The common thread among this emerging group is the ability to make cooking and baking more approachable, but also to present food as an artful and stylish form of expression — something to consider as thoughtfully as you might a favourite ensemble.”
The relationship between food and fashion from a design perspective is an interesting, interdisciplinary exploration that involves the visual and sensory aspects of both spaces. Whether its GABFOODS developing culinary offerings for Loewe or Tiberi Club’s showcase for Barcelona Design Week, creatives working in either food or fashion are wholly invested in the sensorial features of their work; whether felt on the skin with fabrics, or felt in the mouth of our palates. When curating aesthetic visions and embodying principles of design, the blurring of distinction between fashion, food, design and art invites us to dream up worlds in which beauty and play are at the forefront of the creative process.
WGSN x COLORO ‘Color of the Year; brings together the trend forecasting proficiency of WGSN with Coloro, the global colour system that offers both physical and digital solutions to guarantee precise colour representation – and the key colours, released last October for A/W 25/26, are Celestial Yellow, Cherry Lacquer, Retro Blue, Neon Flare and Future Dusk, as released here.
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