Artclub and Friends launch their collaboration with Mr Price Fashion

“We’re all about people, just whatever that means to you,” shares co-founder of Artclub and Friends, Tanya Slater. The local fashion brand with a highly considered design aesthetic and memorable slogan, ‘By Artists, For Artists’ has just announced their collaboration with one of South Africa’s biggest retailers, Mr Price.

Founded in 2016 by Robyn Keyser, later joined by Tanya Slater in 2019, Artclub and Friends has become  synonymous with innovative and timeless pieces built on the ethos of celebrating artists and nurturing  their creative community. This collection is a collaboration first for Artclub and Friends. The limited-edition research  project was conceptualized and developed over two years with Mr Price.  

“We wanted to plant a seed and experiment to see what happens when you apply the design  thinking of a small independent brand, with the resources of a large-scale local retailer. Each element of this collection was deeply considered, and designed with our customers new and  existing in mind. We hope each piece is something that everyone who shops treasures for years to come ” – Robyn Keyser, Founder of Artclub and Friends

Inspired by tried and tested silhouettes from Artclub and Friends, the 16 piece collection features 100%  cotton tees, a striped bowler shirt, suit trousers and shorts, trench coat, everyday bags and the standout  burnout laser printed denim with the signature “by artists for artists” slogan, all ranging from R139.99 – R499.99.  

“Following on from the incredible successes we’ve had from our partnerships with local design talent including Cyla Gonsolves, REFUSE and SinCHUI, this collaboration with the Artclub and Friends team is a testament to how two brands can learn, create and grow together. We’re so excited to expand our Mr Price family with Artclub and Friends” – Kevin Smit, Managing Director,  Mr Price.  

The limited-edition range is available in selected Mr Price stores across South Africa, online at mrprice.com, and on the Mr Price app from 10 March 2025.

 

Press release courtesy of Art Club and Friends and Mr Price

It’s more than a party and you’re all invited – an interview with Tazmé Pillay

What struck me most in this sincere yet playful conversation with Cape Town’s clubkid, queer icon aka ‘Dragmother’, Tazmé Pillay, was confidence. Not just in the stereotypical sense, like the way he started the call with his shades on, but the confidence to fail, to speak one’s mind, to be vulnerable, to support the underdog, to be subversive. In this interview, the depths of Tazme’s confidence reminded me of my childhood: having every inhibition down, dressing up and being a star. I felt disarmed and inspired by Tazmé’s message to us all: challenge yourself to fail, but more importantly just take action.

CEC audience is most certainly familiar with the Cape Town nightlife community The Death of Glitter (D.O.G) and know about the South African art community that is Kutti Collective, but it’s an honor to talk to Tazmé personally and to learn more about this creative force. Many people know him as the ‘mother of the Mother City’s club kids’ and as the creative behind D.O.G and Poppers, but he also works as a freelance music journalist with DJ Mag and has so much knowledge to share. He’s created a life that is so much more than a party, and we’re all invited. 

Grace: Could you tell us a little about your background and what led you to this point?

Tazmé: Growing up I always wanted to be famous but I’ve come to realize that that desire wasn’t about fame. I recognized fame as a symptom of being a successful artist. It’s recognition for your work, not so much recognition for you. As a kid, I was always exploring channels of expression.

Although I was a very natural performer, I never expected myself to be working or building any sort of career in the music industry. I studied acting at the University of Cape Town and as I developed creatively, it was also a case of understanding that perhaps my love of performance also extended beyond just the actor performance. I realized that there’s a lot more to my artistry.

All imagery courtesy of Tazme Pillay

Grace: D.O.G is a leader in the promotion of local queer, trans and gender-non conforming artists, which plays an incredibly important role in representing those who have been marginalised as well as developing a community for self-expression in an inclusive way. Could you tell us a bit about the inception of D.O.G?

Tazmé: I started investing in night life while I was on campus – it was an opportunity for me to explore all the facets of that creative instinct, not just the performer. The Death of Glitter was also about creating space, taking the way that I would present myself and putting it into a larger context so that other people could experience it and other people could find it for themselves.

I’ve always been obsessed with glam rock culture and David Bowie, club kid culture. It’s that really decadent hedonistic era from the late ’70s into the early 90s. I associate that vibe with ‘gender fucking’. I felt very connected to those modes of expression with an anarchical edge. So, when I turned 21, my mom asked what I’d like to do to celebrate. I said, “I want to throw a party, but I want to throw a glam rock kind of era party called The Death of Glitter.” She replied, “Don’t you just want to get a cake?”. 

I did some research and fell in love with the long history of the venue EVOL on Hope Street, and decided that was the perfect location for my 21st. There was a certain kind of energy in the room that night that the manager, Bernard, in particular picked up on. Six months later, we hosted the first public D.O.G and it was packed to capacity – it was called ‘Unsex Me Here’. That’s how it began.

The first five parties that I ever threw were named after quotes from or titles of theater shows because obviously I was that much of a nerd. ‘Unsex Me Here’, ‘Venus In fur’, you get the jist. 

Grace: D.O.G has so many important values in its manifesto, including accessibility and making a utopia, personal expression, liberation, subversion, moving beyond one’s reality and of course, fun. What would you say you’re most looking forward to about future D.O.G events?

Tazmé: Manic frivolity! I just want to create spaces of chaotic fun. The party that we did last year, for instance, which was our relaunch at The Factory, was really beautiful, but I wanted to pull it back to this punk anarchy that reminded me of the early days of Evol: making shit out of nothing. 

Especially at this time in the world, I think there’s a heaviness everywhere. I’ve been very focused on making this particular event something that feels rooted in queer joy and absolute queer chaos. I don’t know if it’s going to be the most comfortable experience. That’s never really something that I try to do. I like spaces to challenge people in a way that might just shift them out of their modes of expectation, out of their comfort zones. In doing that you really do explore the potential of making a queer utopia reality. It’s that subversion. It exploded beyond my expectation and suddenly there was a very dedicated following. It’s still incredibly important to me to be subverting whatever expectations people have.

Grace: I loved reading your review on Greenday live at DHL Stadium. What are some of your favorite sounds of your childhood that have influenced you? It could be another band or perhaps something less archived, like a sound from your youth growing up in Durban.

Tazmé: It’s the sound of my grandmother’s kitchen. I still think about it. That’s a space where I spent a lot of time as a child in particular but also I think it’s a really important space that taught me a lot about strength in femininity.

All imagery courtesy of Tazme Pillay

Grace: I found your writing on the photo essay with Alok-Vaud Menon, captured by Meghan Daniels extremely moving, but further to this, your capacity for expansion, care, support, mobilisation with people in your community is unparalleled. Could you share a bit about what community means to you?

Tazmé: Community is actually the driving force of everything that I do and everything that I make. We’re in the middle of a really terrifying time in the world and now is a time for action. I’m genuinely scared for people and I’m scared for my kids and my sisters because of the sudden spike in far-right thinking and fascism. It’s not a time for us to use buzzwords, it’s a time for us to do. 

There was a point where my practice switched from me looking inward to me looking outward. Community is possibly the most essential facet to everything that I do. I really hope that the things I do and create can continue to bring people together. Even if it’s bringing people together in modes of disagreement, at least it’s creating discourse. 

My process has evolved in such a way that now when I think and I conceptualize things, it’s with that in mind at the forefront and how is it going to affect the community.

This has been a labor of love for so many people. Looking through the archives of our older parties on Facebook shows how this is a history of Cape Town. Seeing images of Brett Seiler writing poems on the wall or Lindsay Raymond painting vaginas. It’s this whole insane congregation. Seeing how everyone has come into themselves is really special.

Grace: You’ve created some of the most iconic looks over the years, including Yzma from ‘Emperors New Groove’ or your own curated creations (like your all-pink-glitter look with the giant bow) – fashion and performance are tools to express identity. What have been some of your most memorable or favorite looks to date?

Tazmé: I love working with people. BLÜNKE for example, who unfortunately has left the fashion world (I’m in mourning) and I created some of my favourite pieces. Calen Hossack made an iconic piece for me for D.O.G last May, which was a PVC gown with a hood and spikes on it – a huge club kid fantasy covered in 1200 safety pins. That look in particular felt like the culmination of everything I had been doing up until this point – there was a refinement and confidence.

Grace: Could you share a little bit about your process, when you’re imagining a setlist, a piece of writing, the art direction of an event, an outfit – are they all very different processes or would you say you have a recipe to draw from to begin a creative endeavor?

Tazmé: It’s a lot of work. I think that people don’t see it though, which means that I’m doing a good job. I need to learn to allow myself to slow down because I feel like my process is just constantly happening all the time. 

All of a sudden my brain is going in a million different directions. I asked my best friend last month, “Do you also have a filing cabinet in your brain? I have this idea and then I put it in a folder in the filing cabinet. Then I’ll come back to it when it fits in place somewhere else. It’s an archive.”

The process for me in bringing something to life. It begins with an idea, spark of inspiration or concept and then I will sit down with my team. Doing this party with Johan (Phijos, Father of the D.O.G) has been the most pivotal thing over the past four years. He’s one of the greatest creator partners I’ve ever worked with simply because he’s one of the only people around me who can say no. I am definitely the type of artist who needs collaborative energies. I can have some really insane ideas that need engineering.

All imagery courtesy of Tazme Pillay

Grace: Toni Morrison said, “Your life is already artful – waiting, just waiting for you to make it art.” You have been so prolifically artful in your life already – embodying and actioning the creativity within you. What advice would you give to people who are perhaps struggling with their creative expression?

Tazmé: Follow your goddamn instinct and make bad art. Fail. Because if you do those three things, you’re going to learn to trust yourself. You’re also going to learn to have conversations with yourself that may lead you to a point where you can create with the kind of confidence that doesn’t depend on other people liking it. There’s so much pressure to be a commercially viable artist or create a certain type of work that appeals to an audience. Fuck that. Make work that makes you feel like you’re fulfilling that thing inside you. If you fail at it, just try again. Keep trying.

There certainly is so much more to Tazmé’s artistry than the clubkid he has been known as. There’s a power in creating a space that acts as a small city, with both public and private spaces, where we are challenged both as a society and to rebel against the confines of our own creative capacities. Chew on that.

 

Written by Grace Crooks

 

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Julia Mestre releases the first single ‘Sou Fera’ from her upcoming album

Bridging past and future, and blending nostalgia with modernity, Julia Mestre’s musical universe expands with the first single ‘Sou Fera’ from her upcoming album. The Brazilian singer, songwriter, multi-instrumentalist and music producer, who won a Latin Grammy as part of the brilliant Bala Desejo, is gearing up to unveil a new project that reaffirms her distinctive sound and aesthetics. Embarking on a new road trip, Julia ventures into uncharted territories with this new single. The track, infused with a road-inspired rhythm, was produced by Julia herself alongside Gabriel Quinto, Gabriel Quirino, and João Moreira.

Sun-drenched Balearic airiness mixed with a relaxed Brazilian boogie groove and city pop sensibilities, ‘Sou Fera’ is rich in the halcyon warmth of a beloved ‘80s mixtape. Julia’s breezy vocal timbre navigates a fusion of influences, including Brazilian icons Rita Lee and Marina Lima, British singer-songwriter Sade and contemporary Brazilian artist, Ana Frango Elétrico. Synth-laden melodies and walking bass, alongside Julia’s light and sensual vocal delivery are a sweat taster to the magic of the forthcoming long player.

With its strong ‘80s influence balanced by contemporary elements, ‘Sou Fera’ captures the transition between the aesthetics of ARREPIADA and the new directions explored in the upcoming album. “The single embodies duality: outwardly, we exude strength and resilience, while inwardly, we are constantly healing and reinventing ourselves. I wanted to reflect this ‘wild woman’ spirit—her sensitivity and determination, always chasing dreams,” Julia explains.

“‘Sou Fera’ was created on the road, living the touring life. It reflects the present moment—the experience of being constantly in motion, discovering new cultures and places, but also dealing with the that this lifestyle brings”, Julia elaborates.

Listen to ‘Sou Fera’ here

 

Press release courtesy of Only Good Stuff

Peter Matson releases ‘Melancolía’ ft. Pahua

Featuring Mexican singer, composer, producer and DJ Pahua, ‘Melancolía’ is the second single taken from upcoming album ‘Hotel PM’, the debut solo offering from Brooklyn-based musician/producer Peter Matson, co-leader of Underground System.

Straight to the point and to the dance floor, Melancolía is a funky, unrelenting workout of a massively layered afro disco instrumentation, that with the addition of Pahua’s beautiful vocal seems to immediately cry out ‘freestyle’ classic.

This song might have a timeless quality about it, but it very much honors its time and place of creation. Jammed through the rose colored glasses of pandemic era Mexico City, this collaboration with longtime friends Peter and Pahua Sotomayor was in many ways, a natural fit. Peter has been traveling from New York to Mexico City to make music and perform for years now, and vice-versa with Pahua. Having shared many a bill and artistic hangout, it came time to properly hit the studio together. The result of this layered disco journey is just that. A groove you never really want to end, begging for eager dancers, remixers, and a ‘just for kicks’ music video Peter & Pahua shot one day wandering the city with Mexican director Diego Olguín.

Says Pau about her lyrics:

“The lyrics of “Melancolía” explore themes of internal struggle, the search for freedom and confrontation with the past. As the protagonist, I go through difficult moments that contain emotional ties or restrictive circumstances in order to find strength in oneself, inviting us to open our eyes to understand the importance of personal liberation, empowerment and resilience.”

About the album:

Releasing April 4th 2025, “Hotel PM” is the debut solo LP from Brooklyn-based musician/producer Peter Matson, co-leader of Underground System. This psychedelic album explores disco and modern electronic sounds, showcasing Peter’s attention to detail and collaboration with artists like Pahua, Kendra Morris, and members of The Rapture, Ibibio Sound Machine and Poolside. Thematically rich, it delves into psychedelic memories, time, and technology’s impact, featuring swirling strings, tight brass, and raw drum programming. Recorded across cities like London, New York, and Mexico, “Hotel PM” invites you to find your escape.

Listen to ‘Melancolía’ here

 

Press release courtesy of Only Good Stuff

Fred Everything releases ‘Love, Care, Kindness & Dubs’

Following his critically acclaimed album “Love, Care, Kindness & Hope”, Fred Everything returns with “Love, Care, Kindness & Dubs”, a collection of alternate versions, instrumentals, dubs, reprises, and unreleased tracks.

The album opens up with Atjazz’s futuristic deep afro version of one of the hidden gems on the album, Asolee. His remix is based around a piano hook and analog synth stabs, sitting on a solid groove foundation, with the arpeggiator from the original rolling in the background.

The second track is an instrumental version of the opening track of the album, Hope Is On The Horizon. A Long Dub Coming is a full re-creation of A Long Time Coming, featuring Sapele. One of the most celebrated tracks on the album, the tempo has been raised quite significantly to get this double/half tempo dub vibe with plenty of tape echo and spring reverb. Never feat. Robert Owens (Alternate Version) is next, with a slight variation on the original rhythm, focusing instead on a 2-step rhythm and a few percussion extras.

 

Following this is a new arrangement of Evening Ghost, made exclusively for Fred’s live show at MUTEK festival this summer in Montreal, and a dub arrangement of Moonrise, also inspired by the live performance. The self-explanatory Something For You (Instrumental) is next as well as the ambient “Beatless Instrumental” version of Soul Love feat. Stereo MC’s.

Broken Flute Thing was written during the album sessions but didn’t make the final cut. A Long Time Coming makes a second appearance, this time as an instrumental, originally created as a backing track for an interview for Dom Servini’s show on Jazz FM in London. The Lazy Dub of Breathe feat. James Alexander Bright is the only song on the album that was previously released on the original remix package.

The album concludes with two reprises, Asolee and A Good Day which make Love, Care, Kindness & Dubs a perfect companion to the original album.

Listen to ‘Love, Care, Kindless and Dubs’ here 

 

Press release courtesy of Only Good Stuff

MOËT & CHANDON AND PHARRELL WILLIAMS LAUNCH A LIMITED-EDITION COLLECTION

Moët  & Chandon, the iconic French champagne Maison founded in 1743, is delighted to announce its newest collaboration: The Moët  & Chandon Pharrell Williams Limited Edition Collection launching March 1st globally, putting birthday celebrations center stage.

Driven by shared values of collective spirit, optimism, and human connection, Moët & Chandon and Pharrell Williams have come together to reimagine the birthday experience through the eyes of those who celebrate you. The Maison and Pharrell’s shared vision of collective joy is at the heart of the collaboration, aimed to create moments that are both universal and deeply personal, where every detail is crafted to honour those who gather to celebrate.  

Each day, 22 million people around the world mark their birthdays, a ritual filled with the joy and gratitude of those who make the occasion unforgettable. Whether or not you enjoy celebrating your own birthday, we all enjoy celebrating the people we love. It’s not about the gift, but who is giving it. Not the party, but who shows up.  And, it’s not about the bottle, but whom you share it with.  

“The best part about a birthday are the people who want to celebrate it with you,” comments Pharrell. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition; it’s the ritual.”  

All imagery courtesy of Moët  & Chandon

The Moët & Chandon Birthday Tradition 

For generations, Moët & Chandon has been the preferred champagne for birthday toasts, joining the special day celebrations of royalty and cultural icons across music, sports and cinema. With the Maison, legendary actor Paul Newman celebrated his 40th birthday in 1965, actress Scarlett Johansson celebrated her 30th birthday in 2014 with her twin brother Hunter, and Roger Federer regularly celebrates his at home with family and friends. And, the occasions don’t stop…

The Design and the Offer of the Collaboration

To create a distinctive and unique design for everyone’s birthday, Moët  & Chandon and Pharrell Williams delved into the archives of the House and found that, what today is the iconic tie on the bottle, was a bow in 1892. The bow symbolizing togetherness, generosity, joy and surprise is one of the key elements of this Limited-Edition Collection. 

The Limited Edition:

Brut Impérial (Gold, Blue, and Red) and Nectar Impérial Rosé (White) – 75cl

The box and bottleneck of Moët & Chandon’s most emblematic champagne, Brut Impérial, are dressed in Gold, Midnight Blue, Deep Red, as well as White for Nectar Impérial Rosé. Pharrell signs his creations with white dotted lettering similar to pearls on the box and directly on the bottle. He also transforms the bottle’s red royal seal into a pearled monogram of his initials, PW, interconnected and round.

The Campaign

The Moët & Chandon Pharrell Collection launch is accompanied by a global media campaign featuring Pharrell. Through the eyes of the ones who celebrate you, the story portrays him and his friends rushing to a birthday party in the heart of Paris. When friends organize a birthday party, there is always the one who shows up late, the one who takes care of the cake, the one who chooses the flowers, the one who comes with balloons…and guess who’s bringing champagne?  

The Moët  & Chandon Pharrell Limited Edition Collection is available from March 1st, 2025, onwards, in selected retail locations.

 

ABOUT MOËT & CHANDON 

Founded in 1743, Moët & Chandon shares the largest terroir in Champagne and its exceptional savoir-faire with the world through a rich portfolio of diverse champagnes. At home in over 150 countries, its creations embody the Maison’s French chic and timeless signature, from the iconic Moët & Chandon Brut Impérial to the innovative Moët & Chandon Ice Impérial, or the ultimate expression of haute oenologie with Collection Impériale launched in 2023. Inspired by its visionary founders, Moët & Chandon infuses creativity and a pioneering spirit into every step, from the precision of producing champagne to the crafting of a new cuvée, with the deep belief that life is better when shared. As a leader in Champagne, the Maison is committed to the welfare of its people and communities, acting responsibly through its sustainability programs, Natura Nostra and Essentia, to pass on a preserved Nature for future generations.

 

ABOUT PHARRELL WILLIAMS

Pharrell Williams is a visionary recording artist, producer, songwriter, philanthropist, entrepreneur and Creative Director for Louis Vuitton menswear with 10B combined global music streams to date. He has been honoured with 13 Grammy Awards, including 2004, 2014, and 2019 Producer of the Year, and ASCAP’s Golden Note Award in 2012. He has received two Academy Award nominations for his original song “Happy” (Despicable Me 2) and for Best Picture-nominated Hidden Figures (2016) as Producer. Williams also received a Golden Globe Nomination for co-scoring the film. In 2019, Williams received an Emmy-nomination for his original song “Letter to My Godfather,” for Netflix’s Black Godfather about legendary music executive Clarence Avant. In 2020, Williams was inducted into the Songwriters Hall of Fame for his work as The Neptunes. In 2018, Pharrell narrated Universal’s remake of the classic film The Grinch, authored the book A Fish Doesn’t Know It’s Wet, and released the Netflix Original series Brainchild (2018) with his producing partner, Mimi Valdés. Other projects include Dope (2015), Roxanne Roxanne (2017), Voices of Fire (2020) and Amazon’s Harlem, which has been renewed for a third season. Pharrell recently debuted his animated biopic PIECE BY PIECE from Focus Features in theatres now. The film, directed by Academy Award® winning filmmaker Morgan Neville, is produced by Pharrell’s company i am OTHER and Neville’s Tremolo Productions in partnership with LEGO®. 

 

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ASICS x CEC: City Living is a Sport – ft. Donna-Lee De Kock

‘THE STYLIST WHO IS THE MOODBOARD.’

We don’t talk enough about how styling is physically demanding. Lugging rails, steamers and garment bags—it’s best to be comfortable, but that shouldn’t compromise your dress code. This is the stylist who makes effortlessness look intentional. You can catch her meditating on her next accessory stack or sourcing for the fitting like it’s a sixth sense. 

‘City Living Is A Sport’—our latest editorial collaboration with ASICS SportStyle—is a testament to the creative figures who, by their very expression, create the pace and mood of the city that they live and work in— emboldening its creative and cultural expression. Together with ASICS, we’re shining a light on the creatives who master this urban rhythm with ease;  so far, we have featured Andile ‘Ace’ Dlamini, Tarryn ‘Bambi’ Tippens, Reagan Paulsen and Kitso Kgori

Next up is the powerful force de fashion Donna-Lee De Kock, the stylist who is the moodboard.

Donna-Lee’s ability to translate inspiration into tangible fashion moments makes her a sought-after creative force, but beyond her sharp eye for curation, she embodies the duality of high-impact dressing and real-world practicality—a necessity in the physically demanding world of styling.

‘CITY LIVING IS A SPORT’ Produced by CEC for ASICS SportStyle with Creative Direction by Candice Erasmus, Talent: Donna-Lee De Kock, Photographer: Keegan Foreman

‘CITY LIVING IS A SPORT’ Produced by CEC for ASICS SportStyle with Creative Direction by Candice Erasmus, Talent: Donna-Lee De Kock, Photographer: Keegan Foreman

“My personal style influences every mood board and look I create,” Donne-Lee shares. “I love using accessories to elevate basic outfits. The right accessories can completely transform a look and appeal to a different audience. When I build characters for TV commercials or movies, I love playing with hats, jewelry, scarves, and hair accessories. Layering these elements adds so much personality.”

Donna-Lee’s approach underscores how the smallest details can make the biggest impact, whether in personal styling or commercial work. Her philosophy? Build from the ground up, treating accessories as the punctuation marks of an outfit.

The fashion industry is often associated with glamour, but behind the scenes, it’s a world of movement, heavy lifting, and long hours on your feet. Donna-Lee doesn’t sugarcoat the demands of her profession. “Styling is not as glamorous as you’d think. Most of the time, you’re running around, carrying heavy things, covered in dust. GET THAT HEARTRATE UP, GIRL!” she laughs. “Being fast and efficient on the job is often a big requirement. I love checking my step count at the end of a long day. Comfort is a very big factor in being fast and efficient.”

Early in her career, Donna-Lee admits she prioritised style over comfort, but with fashion’s evolution, she no longer has to choose. “Fashion has advanced so much that nothing needs to be sacrificed anymore. Comfort and steeze can exist simultaneously. Shoes with high comfort design that are also steezy exist now, and it’s no longer a secret.” From concept to reality — Donna-Lee is always building a wardrobe that works. 

A stylist’s work is part art, part logistics. Donna-Lee approaches every project with a structured process that ensures both creativity and practicality. “In my personal wardrobe, sustainability has become more important in recent years—such as sourcing responsibly and making use of what I already have. I regularly assess my wardrobe to identify gaps, donate or rework pieces, and challenge myself to find multiple ways to style a single item. Finding your personal style is a journey. Trends come and go, but your personal style remains. You should wear your clothes, not the other way around.”

When styling for commercial work, Donna-Lee’s approach shifts to align with the client’s vision. “The concept or brief is decided by the client. I use this vague concept to create a moodboard, breaking down each character’s wardrobe vision based on their role and personality. There are often many boundaries in commercial styling, and you can’t always be as free and creative as you’d like. The client’s opinion is the top priority. Once they approve the moodboards, I source based on these moods, fit the cast, and refine the looks until the client is happy.”

‘CITY LIVING IS A SPORT’ Produced by CEC for ASICS SportStyle with Creative Direction by Candice Erasmus, Talent: Donna-Lee De Kock, Photographer: Keegan Foreman

‘CITY LIVING IS A SPORT’ Produced by CEC for ASICS SportStyle with Creative Direction by Candice Erasmus, Talent: Donna-Lee De Kock, Photographer: Keegan Foreman

For Donna-Lee, inspiration is everywhere—but it starts with home. “My friends and my culture are a huge inspiration. The way they wear their clothes, how well they know their bodies, and what looks good on them. Their style is so inherent to them,” she explains. “It’s easy to look to the world for inspiration. We don’t have to do much to find it. But there’s something about the way we dress here, from the cuts of our garments to the way we wear our hats. The steeze! It’s inherent in who we are. How can you not be inspired?”

The campaign tagline, ‘City Living Is A Sport,’ resonates deeply with Donna-Lee. “This is a fact! Going from meetings to sourcing to drinks with friends. ‘So much to do, so little time.’ as they say. Life is so fast-paced! Finding a wardrobe that works for every part of my lifestyle is so important—comfort and steeze!” Donna-Lee’s wardrobe reflects this ethos: adaptable, expressive, and built to perform.

In the campaign, Donna-Lee wears the ASICS GEL-KINETIC FLUENT™ sneaker, a silhouette that blends past and present. Drawing from archived running shoes, it integrates modern technology for ultimate wearability. The shoe’s technical welding and eyelet elements nod to early 2010s runners, while FF BLAST™ PLUS ECO cushioning and Scutoid GEL™ technology provide advanced impact absorption.

Layered over her look is the ASICS LIMITED SERIES ROAD PACKABLE JACKET (KUMODORI) in ‘Birch’—ASICS’ preferred all-season running jacket. Designed with a water-repellent finish, the lightweight, translucent windbreaker is perfect for the unpredictable pace of city life. Inspired by Kabuki theater makeup in Japan, it merges heritage with function, featuring ventilation details for breathability and an adjustable hood for practicality. At least 50% of the garment’s main material is made with recycled content, aligning with Donna-Lee’s sustainability-conscious mindset.

In a city that moves at full speed, Donna-Lee De Kock keeps up—effortlessly blending intention with instinct, practicality with personality. Her styling, much like her wardrobe, is an exercise in precision: every detail matters, and every piece has a purpose. After all, in a world where city living is a sport, the best way to stay ahead is to be dressed for the challenge.

Donna-Lee’s look: Donna-Lee wears the ASICS GEL-KINETIC FLUENT™ sneaker, a fusion of past and present. Inspired by early 2010s runners, its technical welding and eyelet details reference archival designs, while FF BLAST™ PLUS ECO cushioning and Scutoid GEL™ ensure advanced impact absorption. Layered over her look is the ASICS LIMITED SERIES ROAD PACKABLE JACKET (KUMODORI) in ‘Birch’—a lightweight, water-repellent windbreaker ideal for city life. Inspired by Kabuki theater makeup, it blends heritage with function, offering ventilation and an adjustable hood. Made with at least 50% recycled content, the piece reflects Donna-Lee’s commitment to sustainability.

 

Credits: 

Produced by CEC for ASICS SportStyle 

Creative Direction by Candice Erasmus

Talent: Donna-Lee De Kock

Production assistant: Grace Crooks

Photographer: Keegan Foreman 

HMU: Xola Makoba 

Stylist: Holly Beaton

Art Direction and Campaign Design: Briony Blevin

Written by: Holly Beaton

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Photographer Anke Loots on Abstraction and The Art of Seeing

The late spiritual teacher and psychologist, Ram Dass, was not the first to speak about human beings as vessel for creativity and expression; this idea can be traced to every tradition, indigenous or mystical, but for the purposes of this conversation— I want to refer to his ideas about true creativity arising when we let go of attachment to the self and allow ourselves to be channels for a greater wisdom. One of Ram Dass’ key ideas was that the ego often wants to claim ownership over creativity, but when we release that need, we can become conduits for something much larger. Ram Dass’ broader spiritual and intellectual philosophy, taught to him by his guru Neem Karoli Baba, was a decades-long reckoning with the notion of moving from somebody to nobody to everybody. It goes something along these lines: by loosening the grip of the ego (somebody), we can open ourselves to being an instrument of universal love, wisdom, or creativity (nobody), which then connects us to all beings (everybody). 

I have wanted to meet photographer Anke Loots for sometime, and I hadn’t expected to have the ruminations of eastern traditions percolating in my mind as we got into our interview; but as soon Anke began sharing her perspective, I was brought back to the very clarifying moment I’ve felt many times interviewing creatives and artists. Everybody is a conduit of a higher order— the only difference lies in our awareness of this fact. Anke, as I discover, is deeply connected to life, and armed with photography as her medium— it is her birthright and innate gift for noticing, savouring, and documenting the world’s quiet details, that illuminates the quality of her work for which she is known and loved. 

Furrow detail images by Anke Loots 

Furrow detail images by Anke Loots 

“I will say my genesis definitely started when I was young,” Anke shares, “But I feel like it was very much ignited when I moved here 14 years ago after school. I went to Red & Yellow and studied art direction there, and that’s when I really fell in love with photography. I’d always been using cell phones to take pictures of my friends at school, making Facebook posts and obsessing over captions. It was methodical for me, something I did compulsively. But when I started studying and became more serious about it, I realised—this is what I really want to do.” Anke has been in the CEC office for a few minutes, and she’s already noticed two different compositions that she’s snapped on her phone; of light interacting with objects, and the finer points and lines present in the room. Anke’s eye for perception is innate.  

Reflecting on why photography has always felt like her natural path, she explains, “It’s definitely got to do with people, but I feel like it goes deeper than that. It’s almost a documentation of life. I feel an urge to do that. Maybe that’s why I was already doing it as a kid with my phone—there’s this compulsion to document everything. What really attracts me about photography is how you can use light, shapes, and textures to manipulate something into something emotional. That’s what draws me in—using many different elements to create a moment. I could be looking at a cabinet and a plant in beautiful lighting, and I can’t help but take a picture. It’s about that intersection of elements.”

With an expansive career that has spanned 12 years, Anke’s work has evolved, yet her core sensibilities remain intact. There is a decided richness that bursts out from her images: coupled with a serenity, and a ‘matter of factness’: no matter how arranged or staged any one of her scenes may be. “Honestly, I would say that I’m still drawn to the same things,” Anke reflects, “Abstraction has always fascinated me. As cliché as it sounds, when I was a teenager, I was obsessed with Dalí. Even today, I find myself drawn to photographers like Harley Weir—people whose work has a moody, interpretative quality, even if it’s clearly a fashion image or a still life. There’s always something emotive about it. I think I’ve always been interested in the oscillation of humans, our shadow and light. That theme runs through everything I do, not just in photography. I’m fascinated by the psyche—what people see, what they perceive. Maybe that’s why I love abstraction, because things can be read in so many ways.” Unconstrained by the boundaries of realism, Anke’s stylistic approach uncovers the liminality between imagination and perception; simultaneously ephemeral and tangible. 

Anke shares that her first and foremost embrace in her work is that of the tension between opposites, as she sees it as integral to the human experience. “We move between those lines constantly—between clarity and abstraction, between shadow and light. That tension defines us. And when you realise they’re just two sides of the same thing, that’s where transformation happens. If you can embrace that in your work, it becomes something powerful.”

Most recently, Anke’s collaboration with Wanda Lephoto and Oratile Moh for Wanda’s eponymous label has come out as one of the strongest documentations of fashion and people that I’ve ever seen. The campaign, Fall/Winter 2025 ‘Spirits’, showcases some of South Africa’s deepest thinkers and creators in fashion, with each person also being instrumental to Wanda Lepotho’s community at large. From Jackie May, to Masego Morgan, to Sindiso Khumalo and many more; Anke’s image-making is turned on fully by the array of colours, textures and narratives uncovered by their collaboration. Anke notes that, “it took us like three months to make, so it was a long time that we did it. We kind of slotted it in where we could shoot it.” The striking moment, as Anke recalls, was the iconic house that anchored the campaign’s sentiments. “Grace gave us a location. Four years ago she posted a picture of this house and I saw this house and I was like, one day I’m going to shoot this house. When we were standing in front of that house, I remember Wanda and I looking at each other and we were just like, okay, this is the project, like we’re fully in this project now,” and that, “Wanda trusting me and us having a very similar way of thinking about the world and allowing ourselves time to create the project really made for something where we could both arrive in our creativity, and capture it, and document it. It’s a very special relationship.”

Spirits campaign for Wanda Lephoto, Photographed by Anke Loots, Styled by Wanda Lephoto and Oratile Moh

Furrow detail images by Anke Loots 

Anke is very clear on the current moment that we’re living in— and I desperately needed the reminder, amidst all the echo chambers of horror that seemingly bombard us. “We’re really moving into an age now, I mean astrologically,” Anke emphasises, “we’re moving into the age of Aquarius where everybody is just going to be expressing themselves freely. I honestly feel like we can feel it all around from everybody. Everyone’s just like, fuck it, I’m just going to make it, I’m just going to do this, and it’s just magic to see.”

I ask Anke about the way in which she approaches her creative work, and Anke shares that it is her respect for the somatic and the bodily that keeps her attuned, “I’ve been doing yoga practice. I have my 500-hour yoga teacher training. I don’t teach or anything, but I’ve had one teacher for 10 years, and she shows me all these crazy tricks to keep herself young so that she can practice till she’s 90,” and that as an example of the way in which the world is moving forward, “I was watching FKA Twigs’ whole album roll out, and she just starts doing like limb swings. It’s a yoga technique, but now she’s in the vibe, in the mood. That for me is the most exciting thing about everything – how we’re integrating all of our shadow and practices into one thing. It’s so beautiful. For me, just seeing someone like that, being like, ‘Oh yeah, I have to slap my body to ground myself’ – and that’s part of an album roll-out. That’s crazy. It wouldn’t have been normal 10 years ago. But now everyone’s like, oh yeah, I need that to tether myself.”

“Creativity is my lifeline. If it’s not there, I can’t… I’ve tried having a job, I’ve tried working at an agency—I come from an advertising background. But my body gets physically ill. There’s a drive in me that has to make stuff on my terms.” For Anke, creativity is a necessity, the thing that keeps her tethered to this world. Over the years, she’s navigated the delicate balance between creative freedom and financial security, understanding that sustainability is just as crucial as inspiration. “I’ve managed to find a good balance where I’ve worked harder,” she says, “but there’s always been something in the background paying my bills, even if it’s not exactly what I love. It’s always been important to have some form of security. If you’re starting out, make sure you have a stream of income so that you’re not reliant on your creativity or your photography or painting to pay your bills. Otherwise, you’re going to start hating it. You’re going to say yes to things you wouldn’t necessarily say yes to, and that’s when things stop being free.”

Anke emphasises that while it’s possible to make a living from creativity, the path is rarely immediate or linear. She recalls a lesson from FKA Twigs, whose career took time to take off, “She keeps coming up!” Anke exclaims, “but I remember FKA Twigs talking about how she didn’t make money from her music at first. She was still doing other things like directing her own Facebook page while she was pushing her creative projects. It was the expression that mattered, and the money followed.”

In a creative landscape often dictated by commercial pressures, Anke Loots stands as a reminder that true artistry thrives when nurtured on its own terms—rooted in passion, sustained by pragmatism, and defined by an unwavering commitment to the work itself, “I love photography because it’s something you can control so much. You can contain it, capture it, keep it, look at it, and go back to it. You can tell any version of it that you want.”

Spirits campaign for Wanda Lephoto, Photographed by Anke Loots, Styled by Wanda Lephoto and Oratile Moh

Spirits campaign for Wanda Lephoto, Photographed by Anke Loots, Styled by Wanda Lephoto and Oratile Moh

Anke’s recent launch of Furrow, her highly anticipated self-published zine, is an inquiry in uncovering the microcosmic and macrocosmic similarities that underpin reality: that essentially, the reverbating atoms that make up all of life, are more pronounced when we simply look closer and make the connection. On the inspiration behind the concept, Anke shares that “Furrow has been very important for me to make. I feel like we’ve all been a bit stuck in a rut since 2020, processing things as a group, and now it feels like people are moving again. I’ve been sitting on this project for a year, busy with commercial work and other things, but I had to find the time to do it. It was inspired in 2018 when I was flying over farmlands that looked like patterns on the earth. I started taking pictures on my phone, but I couldn’t capture the perspective I wanted, so I started looking at how we interact with agriculture and land. It all came down to this need to document how we create patterns in everyday life.”

Furrow is a multimedia project documenting how we create patterns—whether digitally, on land, on our bodies, or in our relationships. It’s a celebration of those organic patterns we make in the world around us. The concept itself is simple, but it’s a celebration of the richness of reality.” In the spirit abstraction that remains central to Anke’s perspective, Furrow is motivated by the balance between the organic and the man-made that we so often forget are inseparable from one another. Anke’s farmlands demonstrate that, when one scales out, the natural forms we create become their own organic thing, mimicking how people live. Some are structured, others are more loose and organic, and there’s a poetic freedom in how they evolve; despite any control we think we have.

“This year has been so busy, but in a good way. I feel like there’s a lot of momentum in my life and in the world. Creatively, I’m feeling super inspired musically and in art. I’ve just been keeping my head down and making my things. It feels like there’s a shift happening, and I’m just in that space where I have to make things now—it’s just how it is.” For Anke, the act of creating is driven by an undeniable pull toward expression and discovery. I note to Anke that throughout our conversation, I keep thinking about how deeply connected to life she is, to which Anke says,“when I’m observing life, I see it in the small, everyday moments. That’s what inspires me most—witnessing the energy of life.”

“Photography is really my way of sharing life. It’s the medium I choose, but what I feel deeply connected to is life itself. It’s taken me years to get here, but now I really see what it’s about—how precious it is, and how important it is to capture and document it. That’s what we’re here to do: to experience ourselves through creating and documenting it for each other.” This awareness of life’s preciousness also informs Anke’s philosophy on personal expression. She believes that to truly contribute to the world, we must first connect with ourselves, and that her guiding vision is “that it’s really important for us to learn how to connect with ourselves so that we can truly express ourselves properly on this planet. I feel like we’re all so repressed in so many ways, and it’s detrimental if we don’t start connecting with ourselves now. For me, the most important thing is how I connect to myself every day before I interact with the world. I don’t want to be this seeping bubble influenced by everything around me—I want to contribute from my greatest essence, from who I truly am.”

As we end off the our conversation, the topic of Vipassana comes up; I have been terrible with a mediation practice, and the 10 day silent, meditative retreat of Vipassana has been calling my name again (I did it, imbibed by the hubris of youth, at 21 years old), to which Anke says, “I go every year. I’ve been going for ten years, except during COVID. It’s the thing that keeps me the most sane in this world—it’s like a reset every year. It helps me remember who I am without all the distractions. It’s incredible to just be there, away from everything, and reconnect with yourself.” Suddenly, all of the serenity emanating from Anke makes perfect sense. Anke’s practices, whether spiritual, creative — or simply her practice of life itself, is an embodied wisdom on the art of seeing and being in this world. “My yoga teacher, Tamsin, is incredible. What I love about her is that she’s so grounded in the material world—she’ll have a glass of champagne—but her yoga practice is the most important thing in her life. It’s that balance of being fully present in the world while also making time to sit in quiet and connect with ourselves. We need to make this a priority. It doesn’t have to be yoga or meditation—it could be something as simple as a walk along the promenade. We all need to find our way to connect to ourselves, but that connection should be the main priority.” To be in the world, but not of it — as the saying goes.

 

Written by Holly Beaton

 

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The Architecture of Fashion – How Form, Silhouette, and Construction Convey Design Messages

Fashion is often spoken about in terms of aesthetics—what is beautiful, what is trending, what is wearable. If we have any kind of proclivity towards fashion, we are constantly observing an endless onslaught campaigns, editorials — fashion weeks — street style imagery, red carpets: making judgements, feeling emotions and making estimations about what the wearer or designer is attempting to convey. We also know, each of us, instinctively what it is that we like. Often it’s at first glance, and somehow it feels simply intuitive to our taste and sense of style. 

Sometimes, we can study something long enough for it to grow on us and other times, we can change our minds about a look if we are provided with the context in which it was worn. This is the intuitive nature of the eye— the ability to perceive balance, proportion, and intention in design before the mind consciously registers it. And honestly, it’s something that needs to be developed over time. If you went back in time to ask 16 year old Holly what chic meant; she’d say a crop top and high-waisted jeans with Doc Martens. That is to say, our eye for design is as impervious to our own evolution. It requires exposure and experience; and hopefully, this Chapter will dose that just a bit, for you. 

Thebe Magugu shot by Pieter Hugo, Styled by Chloe Andrea Welgemoed, via @thebemagugu IG

Damian for Rick Owens FW24, via @rickowensonline IG

Interlude as a fashion column was initially born from a desire to voice somewhat educational, fashion-nerdy style writings about this untenable creative medium that we so love — Chapter 25 is a return to that first sentiment, as we look at the visual language that besieges fashion’s deeper structural foundation: the architecture of clothing— as we figure out if, simply through a technical eye, we can match our instinctive ‘yes’ or ‘no’s’ with some kind of critical understanding. 

Every garment is a product of form, silhouette, and construction, all of which come together to convey the maker’s vision. In the same way that buildings stand as expressions of cultural and philosophical ideals, fashion is first and foremost a technical ability that uses cut, sewing, and tailoring to establish a distinct identity. I have often found myself getting lost in the show notes of designers: their post-mortem ideas of what the collection ended up becoming. It’s a skillset to look at a garment and derive meaning before ever hearing a word from its maker, and for the purposes of analysis, knowing exactly what we are looking at from a technique standpoint feels essential. Or haughty. Maybe a bit of both— and would it be a sartorial conversation if it wasn’t slightly snobbish?

Fashion designers use construction techniques to build an aesthetic world that extends beyond surface decoration. Every drape, dart, and seam is an intentional decision that influences both the emotional and intellectual resonance of a piece. Yes, it is that serious— or at least it can be.

Some designers engage with construction as a means of pure function, while others use it as a primary mode of storytelling, embedding layers of meaning into fabric and form. One of the most fundamental ways designers establish a distinct identity is through silhouette. Silhouette refers to the overall shape and outline of a garment—the way it frames the body and occupies space. The overall silhouette dictates proportions, movement, and structure, serving as the most immediate visual expression of a designer’s intent. It can determine, from a philosophical sense, how construction has been used to interact with the body, and how it can communicate, say, ideas of power, vulnerability, rebellion, or tradition. After all, clothing is ultimately about a relationship between body and material. I think of the exaggerated, armour-like tailoring of Alexander McQueen, for instance, that conveyed a sense of dominance and control, drawing from historical references while pushing the boundaries of contemporary craftsmanship. Lee’s precise cuts and sculptural structures evoked an almost mythical presence, reinforcing themes of strength, mortality, and transformation: while being entirely controversial and stained by his own personal cynicism, all at once. 

Y-3 Atelier Gore-Tex Collection by Yohji Yamamoto, via @yohjiyamamotoofficial IG

Kristina Nagel Self-Portrait, via @rickowensonline IG

Few masters exist in fashion today that reside above Rei Kawakubo and her exploration of silhouette, through her label Comme des Garçons. Since the 1980s, Rei has consistently subverted conventional notions of the body itself. Fashion and aesthetics, for her, have little to do with creating beauty, and more to do with challenging the conventions of what makes us comfortable when we interpret beauty. Through radical deconstruction, and as an agent of the avant garde, Rei’s decades-long interplay of asymmetry, and unexpected volumes, have challenged the very definition of what clothing should do—whether it should flatter, conceal, or redefine the human form. Rei had critics up in arms when she showcased Body Meets Dress, Dress Meets Body (in 1997), which showed all manner of padded bulges that distorted the familiar female silhouette, creating shapes that resisted easy categorisation. It was a spectacle; loved and hated, simultaneously. Today, it remains one of the most powerful demonstrations of a woman’s confrontation with the feminine form in the context of luxury fashion. 

In this way, silhouette can be an immediate signifier of a designer’s ethos; a visual shorthand for the narratives and ideologies embedded in their work. Whether reinforcing social structures or dismantling them, whether creating garments that empower or disrupt, fashion’s most compelling minds have understood that developing their own interplay of silhouette, supported by construction, is one of the most powerful tools for conveying a message.

Bias cutting and deconstruction are just a few examples of how technique acts as the throughline between an idea and arriving at a final, material form of what one is trying to say. Bias cutting, popularised by french fashion legend Madeleine Vionnet in the early 20th century, saw garments that cling and move fluidly with the body, producing a sense of sensuality and freedom— during a time when women had barely started showing their ankles without fear of judgement or harm. 

Deconstruction, and the anti-fashion perspective proliferated  by designers like Yohji Yamamoto and Martin Margiela, was an attempt to strip garments down to their raw elements, exposing seams, unfinished hems, and asymmetry as a commentary on imperfection and the transient nature of fashion. Maybe even fashion’s inherent meaninglessness. This is the area of construction that I find the most astounding— the way beauty can be cut from cloth, haphazardly and yet deeply intentionally. 

Sindiso Khumalo AW22, shot by Xavier Vahed, via @sindisokhumalo IG

Rei Kawakubo’s distorted padding, SS97, ‘Body Meets Dress, Dress Meets Body’, via @eis.mag IG

Yohji Yamamoto’s work is often described as an act of controlled destruction; and if one wants to understand high command of technique, there is a near-total absence of colour and print in his work over the last 40 years. That’s how irrelevant they are to his practice—how little he relies on anything but construction to communicate. His garments reject traditional Western ideals of fit and proportion, embracing asymmetry, oversized draping, and a preference for black that emphasises form over embellishment. Coming up in Paris in the 1980s, during the Versace-sexy-glitterati era, Yohji exposed sensuality through exaggerated form to an audience that had yet to grapple with the art of layering; Yohji famously noted that “it meant something to me—the idea of a coat guarding and hiding a woman’s body. For me, a woman who is absorbed in her work, who does not care about gaining one’s favor, strong yet subtle at the same time, is essentially more seductive.” Through techniques such as exposed stitching, fabric layering, and the deliberate use of raw edges, Yohji’s work reconfigures the relationship between clothing and the body. His designs are architectural in their ability to create space around the body, shaping volume through negative space and movement rather than rigid structures. 

In 1988, (my sartorial mother) Michèle Lamy hired her young, bright-eyed boyfriend, Rick Owens, as a patternmaker for a clothing line. So impressed by his talents, Michèle helped Rick launch his own label in 1994—and the rest is living, breathing, independent fashion history. Rick approaches construction with a sculptor’s hand, creating garments that balance brutality with elegance. Committed entirely to the punk attitudes of his youth, his use of draping and layering often results in a softened, almost ethereal take on minimalism; ever imbued with tones of harshness, and his impassioned cries for a more socially conscious and liberated world. A master of ‘basics’ (and impeccable fabrication instincts) Rick’s manipulation of bias cutting and soft draping lends his designs a futuristic quality; the never-ending architectural approach that governs his post-apocalyptic visions and reverence for the ancient. Few designers today are as willing to risk and dream to the degree that Rick does— to the point where sometimes even I find myself questioning his choices. Yes, I’m talking about the Cargoflares. Hectic. 

From a South Africa perspective, construction is a key technique in developing a design language that forges our future, with a unique task of reconciling indigenous and western influences. Thebe Magugu, for example, is defined by sharp tailoring, thoughtful silhouettes (and layering), and an acute understanding of construction that merges strict, structured lines with softer, more fluid elements. Thebe’s attention to detail—whether through precise darts, layered panels, or pleated accents—has the unique role of rendering each piece he designs into an artifact of cultural history; the many incredible collections that reference South African heritage, from political iconography to familial narratives. This use of technical precision and deep cultural resonance positions Thebe’s work as both contemporary and archival— love-letters to what was, what should have been and what might be.  In many ways, his approach speaks to a broader movement in South African fashion, as a way of encoding history and identity into fashion. 

Sindiso Khumalo’s approach to construction is deeply intertwined with her use of textiles. Her voluminous, feminine silhouettes are often achieved through fabric manipulation techniques that reflect historical storytelling, and by incorporating hand-drawn prints, embroidery, and pleating, Khumalo crafts garments that carry personal and collective histories, particularly those of Black South African women; with references to historical dressing, as a process of reclamation. 

 Lukhanyo Mdingi’s work is a study in the precision of form. His collections emphasise craftsmanship, and his silhouettes often play with proportion, balancing structured elements with flowing, relaxed details that speak to an effortless refinement. By integrating artisanal techniques and motivated by deeply cultivated relationships with craftspeople on the continent, Lukhanyo’s work is grounded in a slow, intentional approach to fashion—one that respects both materiality and cultural lineage. With an LM garment, one is looking at something so enriched, that also appears ‘thrown on’; the imprint of an organic ease—rooted in a philosophy that values tactility and a connection to the land.

Fashion, like architecture, is an exercise in shaping space and constructing narratives through material and form. This is an endless study and one I remain in my infancy in terms of understanding, but I really believe if we can appreciate how form, silhouette, and construction convey design messages, we can be reminded of fashion’s deeper purpose: to build, to challenge, and to tell stories, amidst the onslaught and crashing dread of consumerism.

The next time you’re drawn to a garment, can you try to pinpoint three things about the way it’s constructed that you notice, and love?

Written by: Holly Beaton

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Diesel reveals their FW25 collection, held in the world’s biggest graffiti installation

Diesel, the iconic fashion brand founded by Renzo Rosso in 1978, has launched their latest collection in Milan, Fall Winter 2025. It was a production of epic proportion– elevated yet disrupted, corrupted, slashed, destroyed, and impossibly low-cut. The show was held in the biggest ever known graffiti installation, with over three kilometers of graffiti fabric, made by a global street art collective of around 7 000 amateur and expert graffiti artists. These artists, across eight countries, worked together to create the set, including both professional and amateur artists from China, UAE, India, Italy, Japan, Saudi Arabia, South Africa and the USA. 

The resulting fabric entirely drapes 3.200sq meters the arena, which is then filled with Diesel’s record-breaking inflatable sculpture, first shown at the SS23 show. The sculpture, which holds the Guinness World Record for the largest ever inflatable, has now been entirely covered in graffiti.

“I love that thousands of people around the world have worked together to create the set design. We gave the global street art collective complete creative freedom – they expressed themselves each in their own way, on a project that’s taken months to achieve. This is the true democracy of Diesel,” says Glenn Martens, creative director of Diesel.

All imagery courtesy of Diesel

The language of Diesel – denim, utility, pop, artisanal – is exploded and mixed, elevating and playing with archetypes and subverting traditions. Subversion is everyday, like ultra-padded hooded jackets that wrap like a shawl, worn with impossibly low-cut wool skirts or denim jeans, held in place by stretch panels. Leather is boiled to give jackets and shirts extreme three dimensionality; zip-neck fluffy knits with contrast insides match the fluffy knit waistband that holds up impossibly low-cut tailored pants. Experimentation is everywhere, like plasticized denim jackets, bustiers and jeans: it’s as if the pieces have been entirely laminated, cut only for the pockets.

Low Diesel bumster jeans stay in place thanks to adjustable internal underwear. They are so extreme, they’re worn just with a chest-sized plaster printed with a life-sized image of a shirt, then stuck roughly on the body.

An exclusive capsule features work by six international graffiti artists who each helped to create the show set. To make the collection, Diesel pieces were sent to the artists for them to graffiti in their own style. The results were then scanned and printed, bringing the creative energy of the set to selected Diesel stores worldwide, and to diesel.com.

The graffiti artists who collaborated on the collection are:

Farai Engelbrecht (South Africa)

Roy XR Chen (China) 

Ryota Daimon (Japan)

Phree Hester (USA) 

Brianna Toomer (France) 

Red Longo (Italy)

 

CREDITS: 

Creative Director: Glenn Martens

Styling: Ursina Gysi

Original Soundtrack Composer: Senjan Jansen

Hair: Gary Gill

Make-up: Inge Grognard for @MACcosmetics 

Concept Designer: Studio Dennis Vanderbroeck

Casting: Establishment NY

 

Press release courtesy of Moxi 

 

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